Durham, North Carolina, United States, December 2024 – Durham Distillery, the creator of the award-winning Conniption Gin, has announced a strategic leadership evolution to support its ambitious growth goals. Lee Katrincic, Co-founder and Master Distiller, has been promoted to President, while Co-founder Melissa Katrincic will continue as CEO, focusing on long-term strategic initiatives.
The leadership transition highlights Durham Distillery’s mission to position Conniption Gin as a top 3 best-selling U.S. gin brand within the next 24 months. Recent achievements underscore this vision, including official partnerships with the Stanley Cup Champion Florida Panthers, collaborations with The James Beard Foundation, and a prominent presence at Walt Disney World’s Epcot Festival of the Holidays.
“Melissa and I founded Durham Distillery with a shared dream of putting American gin on the global map,” said Lee Katrincic, President. “This new role allows me to focus on scaling our operations and ensuring production efficiencies while driving expansion in our growth markets.”
Melissa Katrincic, CEO, added: “Our vision has always been to craft a modern, unrivaled gin portfolio that reshapes the perception of American gin. With Lee stepping into this expanded role, we are fortifying our leadership team to ensure preparedness for the future. This move supports our strategic growth goals and positions us strongly as we look ahead to celebrating Conniption Gin’s 10th anniversary in 2025.”
The enhanced leadership structure aims to sustain Conniption Gin’s double-digit growth in sales and expansion into key markets, including New York, Chicago, Boston, and Washington, D.C.. The company also plans to continue cultivating consumer loyalty through strategic collaborations and market initiatives.
Conniption Gin is available across multiple U.S. states, including NC, SC, GA, VA, MD, TN, FL, NY, NJ, CO, IL, and MA, and through conniptiongin.com. The distillery also produces DAMN FINE Liqueurs, Cold Distilled Cucumber Vodka, and canned Conniption Cocktails. Adding to its growing footprint, Durham Distillery opened the Corpse Reviver Cocktail Bar in 2020 and is set to debut Conniption Cocktails and Cuisine at Raleigh-Durham International Airport in 2025.
About Durham Distillery
Founded in 2013, Durham Distillery has earned a reputation for crafting innovative, award-winning spirits. Known for its flagship Conniption Gin, the distillery combines traditional distillation techniques with modern technologies, including cold distillation, to produce a portfolio of premium, unique spirits.
Headquartered in Durham, North Carolina, Durham Distillery is dedicated to sustainability, quality, and redefining the perception of American gin. Its accolades include numerous international awards and recognition as one of the most innovative distilleries in the United States.
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