Waukesha, Wisconsin, United States, December 2024 – Generac Holdings, Inc. (NYSE: GNRC), a global leader in energy technology solutions, has announced the promotion of Amanda Teder to the position of Chief Marketing Officer (CMO). Teder, who previously served as Executive Vice President of Marketing, will now lead Generac’s global marketing strategy to drive the company’s growth and innovation initiatives.
“Amanda is playing an instrumental role in the future growth for Generac and supporting our strategy to Power a Smarter World,” said Aaron Jagdfeld, Generac’s President and CEO. “Since joining the organization two years ago, she has built a world-class marketing organization leading marketing, communications, digital, data and analytics, pricing, and supporting the next-generation customer experience across our residential and industrial divisions. Her leadership will continue to be invaluable as we support the growth of our core Consumer Power and Commercial & Industrial businesses and grow in Energy Technology.”
“I’m proud of the great work of our marketing team and look forward to building on the momentum of the past two years by continuing to focus on growth opportunities, our consumer experience and our journey as a total energy solutions company,” said Amanda Teder, Chief Marketing Officer, Generac.
Before joining Generac in 2022, Teder was Vice President of B2B2C Marketing for North America at Michelin, where she oversaw marketing strategies and execution for the region. Prior to Michelin, she held multiple leadership roles at Procter & Gamble, including leading North America Oral-B and North America Retailer Marketing for the company’s diverse brands. Teder holds a Bachelor of Science degree from Purdue University and an M.B.A. from the University of Chicago.
About Generac
Generac Holdings, Inc. (NYSE: GNRC) is a global energy technology leader, specializing in innovative solutions that power homes, businesses, and industries worldwide. The company provides advanced power grid software solutions, backup and prime power systems, solar + battery storage, virtual power plant platforms, and engine- and battery-powered tools and equipment. Founded in 1959, Generac pioneered the automatic home standby generator category and remains committed to delivering sustainable and cleaner energy products that are transforming the 21st-century electrical grid.
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