Ahmedabad, Gujarat, India, March 2025 — Sanjay Behl has been appointed as the Chief Operating Officer of Adani Cement, the cement business arm of the Adani Group, effective January 2025. In his new role, he will oversee sales, marketing, branding, and logistics operations across Ambuja Cements Limited, ACC Limited, Penna Cement, and Sanghi Cement, leading strategic initiatives to enhance market positioning, brand equity, and operational efficiency. His appointment marks a significant step in Adani Cement’s journey to becoming one of the largest and most sustainable cement producers globally.
With over three decades of diverse leadership experience, Behl brings a proven track record of business transformation, customer-centric strategy, and operational excellence. Most recently, he served as CEO & Executive Director of Greaves Electric Mobility, where he led the company’s evolution into a key player in India’s electric vehicle (EV) ecosystem. Under his leadership, the brand scaled its national footprint and became synonymous with affordable and sustainable mobility solutions in the 2W and 3W EV segments.
Prior to that, Behl was the CEO of Raymond Limited, one of India’s leading textile and apparel conglomerates. During his tenure, he steered the company through large-scale transformation initiatives, strengthening its brand architecture and expanding its retail and global footprint. His leadership also saw Raymond reinforce its position as a market leader in men’s fashion and lifestyle.
Earlier in his career, Behl held senior leadership roles at Reliance Group, where he was President of Brand & Marketing, as well as CEO of Reliance DTH & IPTV, spearheading innovation in the digital and telecom space. He also played pivotal roles at Nokia India as Head of Brand & Marketing Operations, and at Hindustan Unilever, where he held multiple marketing and sales leadership positions across India and Asia-Pacific.
Behl’s appointment at Adani Cement comes at a crucial time as the company consolidates its position in the Indian and global cement markets. His vast cross-industry experience, combined with a deep understanding of consumer behavior, digital transformation, and brand development, will be instrumental in driving the next phase of growth and sustainability for the Group’s cement business.
Adani Group is a diversified organisation in India comprising ten publicly traded companies. Headquartered in Ahmedabad, Gujarat, it has created a world-class portfolio in transport and utility infrastructure with a pan-India presence. The Group is recognised as the only Infrastructure Investment Grade issuer in India, with a strong focus on energy, logistics, and large-scale infrastructure development. Its cement division, which includes Ambuja Cements, ACC, Penna, and Sanghi, is among the fastest-growing in the country and is committed to achieving industry-leading sustainability standards through green energy initiatives and responsible operations. Driven by the philosophy of ‘Nation Building’ and ‘Growth with Goodness’, Adani Group is dedicated to aligning its businesses with global ESG benchmarks and delivering long-term value to stakeholders.
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