Stockholm, Stockholm County, Sweden, April 2025 – Victor Björnarås Liljeroth has been appointed as the new Chief B2B Officer at Allente Nordic, responsible for driving strategic B2B growth, enhancing customer relationships, and managing commercial profitability across Nordic markets.
Liljeroth has been serving as the Acting Chief Business & Market Officer at Allente Nordic for nine months, managing commercial strategies, market growth initiatives, and customer lifecycle management. Prior to this role, he was the Director of Business Management at Allente Nordic, overseeing the Nordic PnL with revenues exceeding 6 billion SEK and driving strategic monetization and growth.
Previously, Liljeroth served as Country Head for Sweden/Finland & Head of Commercial, successfully managing a 3.5 billion SEK market and spearheading rapid growth in Fiber TV. His earlier experiences include significant roles at Modern Times Group (MTG), where he was Head of Sales & Distribution, achieving notable market growth and digital transformation successes, and Canal Digital Sweden AB, managing critical sales channels and driving substantial revenue improvements.
Allente Nordic provides high-quality satellite TV, streaming services, IPTV solutions, and fiber broadband to over one million customers in Sweden, Norway, Denmark, and Finland, positioning itself as a leader in Nordic entertainment.
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