Riyadh, Saudi Arabia, April 2025 — Jamie Chou has been appointed as Chief Marketing Officer at ToYou | تويو, the leading all-in-one platform for food delivery, courier, and e-commerce services in the Kingdom of Saudi Arabia. Jamie brings with her over 15 years of global marketing leadership experience across diverse sectors, including digital commerce, logistics, FMCG, and travel.
In her new role, Jamie will lead ToYou’s marketing and brand teams, driving innovation and customer engagement while supporting the platform’s ambitious growth trajectory across the MENA region. Her deep expertise in go-to-market strategy, user engagement, and data-driven performance marketing is expected to play a crucial role in strengthening ToYou’s market position.
Prior to joining ToYou, Jamie held several senior roles at foodpanda, where she led growth and marketing initiatives across Thailand, Malaysia, and Taiwan. As Director of Markets and Interim Marketing Director, she implemented data-driven campaign strategies that improved ROI, reduced acquisition costs, and boosted gross profits across key regions. Earlier, as Marketing Director at foodpanda Taiwan, she spearheaded the go-to-market strategy for pandapro, achieving its annual target in just one month.
Her earlier roles at Expedia Group as Head of Marketing for Taiwan and Kimberly-Clark as Marketing Manager for ASEAN markets further underline her strategic capabilities in branding, new product development, and market expansion. Jamie began her career in product development and coordination at Want Want China and AVer, with notable achievements in OEM product launches and digital strategy.
Jamie holds a strong track record of building and scaling high-performance marketing teams, managing multi-million-dollar P&Ls, and launching innovative brand campaigns that deliver measurable impact. With her appointment as CMO, ToYou is well-positioned to amplify its user engagement and deepen its presence in the rapidly evolving Saudi digital economy.
About ToYou | تويو
ToYou | تويو is Saudi Arabia’s premier multi-service delivery platform, offering a seamless experience in food delivery, courier, and e-commerce through a single, easy-to-use app. Designed to cater to customer needs 24/7, ToYou combines world-class logistics capabilities with cutting-edge technology, offering personalized recommendations powered by data-driven insights. With features like in-app chat, gifting, and scheduled deliveries, ToYou is redefining convenience and customization for users across the Kingdom.
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