Mumbai, Maharashtra, India, July 2025 – Ananya Birla has taken yet another bold step in her entrepreneurial journey by launching Birla Cosmetics Private Limited, where she serves as Founder and Managing Director. The premium beauty conglomerate is the latest addition to Ananya’s growing portfolio of ventures and leadership roles, reflecting her dynamic vision of building world-class, homegrown Indian brands that blend luxury with accessibility.
Birla Cosmetics currently houses two distinct brands: LOVETC, a premium color cosmetics line known for high performance and inclusivity, and Contraband, a luxury fragrance brand that challenges norms and embraces individuality. With a mission to empower self-expression, Ananya’s new venture is set to disrupt India’s beauty landscape by combining innovation, global aesthetics, and bold storytelling.
This new venture joins an already impressive list of leadership positions held by Ananya Birla, including her roles as Director at Hindalco Industries, Grasim Industries, and Aditya Birla Fashion and Retail, as well as Chairperson at Svatantra Microfin and Chaitanya India Fin Credit Pvt Ltd. She is also the Founder of the Ananya Birla Foundation and Ikai Asai, besides being Co-Founder of Mpower. With deep roots in social entrepreneurship and an artistic flair as a singer-songwriter signed with BMG, Ananya continues to champion innovation across industries—be it finance, fashion, mental health, or now, beauty.
About Birla Cosmetics Private Limited
Birla Cosmetics Private Limited, founded in February 2025 by Ananya Birla, is a premium beauty house focused on redefining the Indian beauty industry through luxury, innovation, and inclusivity. With its initial brands LOVETC and Contraband, the company is setting new standards in performance-driven cosmetics and fragrance storytelling. Its mission is rooted in making high-quality beauty products more accessible while celebrating individuality and creativity.
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