Hyderabad, Telangana, India, September 2025 – Ekshvaku Tech Innovations (ETI) has appointed Natasha Singh as its new Chief Product Strategist, marking a pivotal step in the company’s product innovation journey. With a distinguished track record across the healthcare technology and consulting sectors, Natasha will play a critical role in shaping ETI’s product vision, development frameworks, and go-to-market strategies.
Most recently, Natasha was with Emids, where she served in dual roles over nearly two years—Product Manager and Product Owner. Her work focused on product development in healthcare IT, utilizing agile methodologies to drive innovation in electronic health records (EHR), emerging technologies, and cross-functional team leadership. She was deeply involved in user story development, offshore team coordination, and driving CVS-aligned solutions in healthcare software services.
Prior to Emids, Natasha worked as Product Manager at Nao Medical, where she successfully led product development, user experience design, and the launch of healthcare products. She was instrumental in optimizing resource allocation and building collaborative workflows with cross-functional and offshore teams, enhancing digital healthcare delivery across platforms.
She also served as Product Owner at Cerner Corporation, where she led agile teams in India, driving product innovation and alignment with stakeholder expectations. Her ability to bridge technical and business perspectives helped deliver solutions that improved provider workflows and patient outcomes.
Earlier in her career, Natasha held leadership roles in operations and healthcare service delivery at Cure.Fit, Paras Healthcare, ILS Hospitals, and Medanta – The Medicity Hospital. In these roles, she consistently demonstrated expertise in customer relationship management, product launches, and operational excellence. Her early experience as Business Consulting Associate Principal at Dell Services further strengthened her foundation in stakeholder engagement and cross-functional team leadership.
Natasha holds a Postgraduate Diploma in Hospital and Health Management from IIHMR University, equipping her with the domain expertise that underpins her success across health tech and consulting.
About Ekshvaku Tech Innovations
Ekshvaku Tech Innovations (ETI) is a forward-thinking technology company that specializes in human-centered digital solutions to help businesses grow and innovate. With expertise in cloud services, digital engineering, intelligent automation, and data-driven insights, ETI delivers scalable platforms built for today’s evolving digital world. Their commitment to design thinking and user-focused development ensures that every solution is intuitive, impactful, and aligned with business goals. At ETI, technology is more than innovation—it’s transformation with purpose.
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