Tbilisi, Georgia, September 2025 – TBC Insurance has announced the appointment of Mariam Rekhviashvili as Head of the Talent Acquisition Team. In her new role, she will lead recruitment strategies, oversee team performance, and strengthen TBC Insurance’s ability to attract and retain top talent in a fast-evolving insurance landscape.
Before joining TBC Insurance, Mariam served as Recruiting Team Lead at SUBWAY Georgia for over two years, where she managed end-to-end hiring processes, guided recruiting specialists, and built efficient systems for candidate evaluation and selection.
She also held a parallel role as Recruiting Team Lead at Wendy’s Georgia, where she spent more than three years overseeing recruitment operations. Prior to this leadership position, she was a Human Resources Recruiting Specialist within Wendy’s Georgia, focusing on sourcing, interviewing, and onboarding talent.
Earlier, Mariam contributed to Dunkin’ Georgia as a Recruiting Team Lead, where she played a key role in building hiring pipelines for frontline and managerial positions. She also gained experience as a Recruiting Specialist at AgroHub, supporting the organization’s HR functions, and as a Human Resources Assistant at Financial Bureau, where she began her career in HR.
Across her career, Mariam has developed deep expertise in recruitment leadership, HR operations, and organizational hiring strategies, positioning her as a strong fit for her new role at TBC Insurance.
About TBC Insurance
Founded in 2016 following TBC Group’s acquisition of Copenbury, TBC Insurance is committed to delivering fast, simple, and digital-first insurance services for retail and corporate clients. With a strong emphasis on innovation, TBC Insurance was the first in Georgia to launch B Bot, an AI-enabled insurance assistant available via Messenger, simplifying the customer experience. Since its inception, the company has compensated customers with more than 300 million GEL in claims while continuing to expand its portfolio of products and digital solutions.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
