Mumbai, Maharashtra, India, October 2025 – ANAROCK, one of India’s leading real estate services firms, has appointed Shweta Papriwal as Director – Corporate Marketing. With her strategic vision and extensive experience in brand building, communications, and digital strategy, Shweta will play a pivotal role in strengthening ANAROCK’s marketing leadership and driving impactful, tech-enabled initiatives across its portfolio.
Before joining ANAROCK, Shweta Papriwal held a prominent role at JM Financial Services Ltd. as Vice President – Content, Marketing & Communications, where she led the brand’s integrated marketing and communication strategies for over three years. During her tenure, she also spearheaded the marketing and communications function for blinkX by JM Financial, serving as Senior Vice President and contributing significantly to enhancing the brand’s digital presence and engagement across the investment ecosystem.
Prior to her stint at JM Financial, Shweta served as Director – Content & Marketing at EMPClaims, where she successfully implemented digital marketing frameworks and content strategies to amplify the company’s positioning in the insurance and claims management sector.
Earlier in her career, Shweta was associated with IIFL Securities as DVP – Content & Digital Strategy, where she played a crucial role in driving content transformation and strengthening the firm’s digital footprint. She also contributed her expertise as Research Editor at Reliance Securities (Reliance Money) and Editor & Content Writer at Systematix Shares & Stocks, establishing herself as a strong communicator with deep domain understanding of financial markets.
In addition to her corporate roles, Shweta is also an accomplished Motivational Speaker and Life Transformation Coach, inspiring professionals to build purposeful and high-impact careers. With over a decade of experience across financial services and communication leadership, she brings a unique blend of strategic, creative, and human-centric perspectives to her new role at ANAROCK.
About ANAROCK
ANAROCK is a leading Indian real estate services company with diversified interests across the real estate lifecycle. Leveraging its proprietary technology platform, ANAROCK accelerates marketing and sales processes, delivering seamless experiences for developers, investors, and buyers alike. With a strong presence across India and international markets, the company continues to set industry benchmarks through innovation, professionalism, and customer-centric excellence.
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