Mumbai, Maharashtra, India, October 2025 — Nair Shwettaa has joined Vijya FinTech as Vice President of Customer Success, marking a pivotal addition to the company’s leadership team as it scales its operations in India’s rapidly evolving fintech sector. In her new role, she will spearhead customer experience, retention, and success strategies, ensuring that client engagement and satisfaction remain central to Vijya FinTech’s growth journey.
With over a decade of rich cross-industry experience spanning customer success, communications, and strategic marketing, Shwettaa brings a unique blend of customer empathy, operational insight, and business acumen. Prior to this appointment, she served as Head – Group Communications at Leadspire Consulting Pvt. Ltd., where she led large-scale communication programs, government branding initiatives, and thought leadership campaigns. Her work encompassed end-to-end campaign strategy, stakeholder management, and digital transformation for marquee projects under the State Government of Maharashtra and MIDC.
Before that, Shwettaa held the position of Marketing Communications Manager – India and Middle East at IceWarp India, where she managed multi-channel B2B marketing campaigns, strategic partnerships, and brand visibility across key markets. She also served as Assistant Manager – CS & CRM (JPAC, South Korea, USA) at Enago (Crimson Interactive), driving client satisfaction, cross-cultural communication, and retention strategies across multiple regions. Her earlier roles at Axis My India, Ambition Learning Solutions, and West Coast Marine Yacht Services Pvt. Ltd. further strengthened her expertise in marketing operations, client engagement, and leadership communication.
At Vijya FinTech, Shwettaa’s appointment reinforces the company’s commitment to delivering exceptional customer experiences and sustainable growth. Her leadership will play a vital role in building a robust customer success framework that aligns with Vijya FinTech’s mission of democratizing financial services for investors and partners worldwide.
About Vijya FinTech
Founded in 2022, Vijya FinTech is a Surat-based financial technology startup established by Rajesh Paresh Soni, Aakash Bansal, and Paresh Paladiya. The company provides innovative financial services for the investment industry, backed by cutting-edge digital solutions and strategic partnerships. Having raised $1.91 million in funding from investors including Narola, Veloce Fintech, and Lemon Emerging Ventures, Vijya FinTech is currently valued at ₹36.6 crore.
The company operates in a highly competitive ecosystem with over 2,000 players, standing out through its commitment to customer-centric innovation, financial inclusion, and digital excellence. Its mission is to empower investors and institutions alike by simplifying access to financial products and insights that drive smarter investment decisions.
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