Mumbai, Maharashtra, India, November 2025 — Yogesh Apte has joined Baroda BNP Paribas Mutual Fund as Head of Digital Business, marking a significant step in strengthening the organisation’s digital growth strategy. In his new leadership role, Yogesh will be responsible for accelerating digital adoption, enhancing customer experience, and building data-driven marketing ecosystems that support omnichannel investor engagement. His appointment reflects the company’s commitment to advancing technology-led innovation and driving customer-centric transformation across the mutual fund landscape.
Yogesh most recently served at DSP Mutual Fund, where he led growth and digital marketing initiatives that helped shape the brand’s online outreach and investor engagement frameworks. During his tenure, he played an instrumental role in architecting high-impact digital campaigns, improving acquisition funnels, and elevating DSP’s digital presence across consumer platforms. His work positioned the brand to meet the rapidly evolving investment behaviours of modern investors.
Prior to DSP, Yogesh contributed to strategic consulting and transformation initiatives at Cognizant, specialising in the insurance domain. His work involved embedded insurance frameworks, customer journey optimisation, churn prediction models, and digital lifecycle marketing. His focus on analytics-based decision-making supported large-scale client roadmaps for digital transformation.
Earlier in his journey, Yogesh held digital strategy and performance marketing roles at AU Small Finance Bank and Liberty General Insurance, where he led product launches, digital portfolio expansion, and customer retention strategies. He also drove SEO, SEM, performance optimisation, and omnichannel digital communication initiatives, enabling organisations to strengthen brand presence and accelerate growth.
His foundational experience in digital strategy began at Birla Open Minds Education Pvt. Ltd., where he managed digital lead-generation programs and helped scale brand visibility across online channels. Over the years, Yogesh has consistently advocated for meaningful digital transformation rooted in purpose and value — shaping him into a recognised voice in industry forums such as IAMAI and Mobile Marketing Association (MMA).
About Baroda BNP Paribas Mutual Fund
Baroda BNP Paribas Mutual Fund is a joint venture backed by two financial leaders — Bank of Baroda, one of India’s oldest and most trusted banking institutions, and BNP Paribas, a global leader in asset management and financial services. The asset management company brings together deep local insight and robust global investment expertise, with a purpose to deliver sustainable value for investors and communities.
Mutual fund investments are subject to market risks. Please read all scheme-related documents carefully.
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