Austin, Texas, United States, November 2025 — Lindsay Duran has stepped into a new leadership role as the Chief Marketing Officer at Vendavo, marking an exciting next chapter in her accomplished marketing career. In her new role, Lindsay will steer global marketing strategy, brand positioning, revenue marketing, and go-to-market execution as Vendavo continues accelerating innovation and growth across the B2B pricing and digital selling ecosystem.
Prior to joining Vendavo, Lindsay most recently served as Chief Marketing Officer at AutoRABIT, where she led brand transformation, category presence, demand generation and strategic marketing performance during a pivotal phase of growth and product evolution in the DevSecOps landscape. Before AutoRABIT, Lindsay held the role of Chief Marketing Officer at Otelier, where she contributed to strategy alignment, operational scaling and brand expansion.
Earlier, Lindsay spent over 11 years at Zilliant, where she progressed through multiple leadership roles, ultimately serving as Chief Marketing Officer. During her tenure, she led global demand generation, thought leadership, content strategy and brand evolution, playing a critical role in shaping Zilliant’s marketing identity and supporting growth in the AI-driven pricing technology space.
Before her time at Zilliant, Lindsay held impactful roles in marketing and consulting, including experience as Human Capital Senior Consultant at Deloitte Consulting, Product Marketing Manager at Dun & Bradstreet’s Hoovers division, and Venture Fellow at Daylight Partners. She began her career with early experience in communications at Applied Materials, building a strong foundation in messaging, stakeholder engagement, and strategic communication. Lindsay holds an MBA from Texas McCombs School of Business.
About Vendavo
For more than two decades, Vendavo has helped global manufacturers and distributors achieve predictable and profitable growth through advanced pricing and digital selling solutions. Known for its powerful AI-driven commercial excellence platform, Vendavo enables organizations to optimize pricing, accelerate deal execution, enhance customer lifetime value, and scale revenue performance. Supported by world-class expertise and proven transformation methodology, Vendavo continues to serve as a trusted partner to organizations improving commercial agility in a competitive marketplace.
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