Stockholm, Sweden, December 2025 — Jakob Cehajic has started a new position as Head of People, H&M Product Organisation at H&M. This appointment reflects a strong internal progression built on deep HR expertise across the H&M Head Office, with a sustained focus on supporting major business units and evolving people strategies in a complex, global fashion environment.
Over nearly one and a half decades at H&M in Stockholm, Jakob Cehajic has built a broad and steadily advancing HR portfolio. His journey spans roles in business partnering, specialist HR domains, and leadership positions within the head office—culminating most recently in his expanded people leadership mandate for the Product Organisation.
In the last several years, he served as HR Manager – H&M Head Office, supporting the Womenswear Business Unit for around five and a half years. This period likely deepened his expertise in large-scale talent planning, organizational priorities, and employee experience within one of H&M’s most central business areas.
He later moved into a wider leadership scope as People Manager – H&M Head Office, aligned with the Womenswear and Divided Business Units, for roughly one and a half years. This broadened remit appears to have strengthened his readiness for enterprise-level people stewardship across interconnected product and brand priorities.
Before joining H&M, Jakob Cehajic spent about five years as an HR Business Partner with Länsstyrelsen Stockholm, bringing experience in public sector HR frameworks, governance-driven people practices, and structured stakeholder environments. Earlier, he worked for close to two years as an HR Generalist at IKEA in Gothenburg, adding strong foundational exposure to large-scale workforce systems and people operations.
He holds a Master of Science in Human Resource and an MBA from the University of Gothenburg, completed over the early phase of his professional journey, reinforcing both his specialist HR grounding and broader business leadership perspective.
About H&M
H&M is a global fashion retailer recognized for making style accessible while steadily advancing its ambitions around inclusion, belonging, and sustainability. With a workforce of more than 120,000 colleagues across 75+ countries, the organization continues to evolve how it builds culture, capability, and leadership at scale.
The company’s people philosophy emphasizes ownership, opportunity, and impact, encouraging employees to grow with the business while shaping the future of the fashion industry through responsible and innovative practices.
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