Toronto, Ontario, Canada, December 2025 – Jessica Benchemam has been appointed as President & Executive Producer at B3 Multimedia, marking a significant leadership addition to the television production company known for its contemporary lifestyle, documentary, reality, and branded content. In her new role, Benchemam will oversee all development, production, and operational functions while shaping the company’s creative and commercial direction.
In her most recent professional chapter, Jessica Benchemam has been associated with B3 Multimedia, taking charge as President & Founding Partner, where she oversees the entire development, production, and operational ecosystem of the organisation. Her leadership focuses on driving innovative formats, scaling production capabilities, and strengthening B3’s positioning in the global content market.
Prior to this, she spent nearly three years with Si Entertainment, serving as Showrunner and Supervising Producer for major HGTV and Home Network productions including Bryan’s All In and Building Baeumler. During this phase, she led large-scale renovation and design docu-reality series, delivering high-impact content across North American broadcast platforms.
Earlier, Benchemam was associated with Insight Productions Ltd. as Showrunner and Series Producer, where she worked on HGTV’s Sarah’s Mountain Escape, managing premium design docuseries projects and strengthening her reputation in lifestyle programming.
Before this, she spent over four years at Alibi Entertainment Inc. as Head of Alibi Content & Executive Producer, where she launched and scaled the branded entertainment subsidiary, working with clients such as Discovery+, Toyota, Huawei, Clif Bar, and Sun Life. This phase cemented her expertise in branded content, creative strategy, and production scalability.
Her earlier career includes extensive creative leadership roles with RTR Media, Frantic Films, and McGillivray Entertainment Media Inc., where she served across creative producer, development producer, executive producer, and brand manager positions, contributing to award-winning HGTV, A&E, CBC, and Food Network productions, and helping build some of North America’s most successful renovation and lifestyle television franchises.
About B3 Multimedia
B3 Multimedia is a contemporary television production company specialising in lifestyle, documentary, reality, and branded content. Known for its creative clarity and collaborative culture, B3 Multimedia produces content that blends authenticity with visual impact, delivering formats that resonate with modern audiences while serving major broadcast and brand partners.
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