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Bert Hernandez Appointed as New President of Silversea

Smita SinghbySmita Singh
in Business, News, NORTH AMERICA, South America
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Bert Hernandez Appointed as New President of Silversea

Bert Hernandez Appointed as New President of Silversea

MIAMI, April 12, 2024 — Royal Caribbean Group (NYSE: RCL) announced today a significant leadership transition at its ultra-luxury and expedition cruise line, Silversea. Barbara Muckermann, after a 14-year tenure with Silversea, will be leaving to explore new opportunities. Bert Hernandez will take over as the new president of Silversea, effective immediately.

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Barbara Muckermann, who joined Silversea in 2010 and has been instrumental in establishing the brand as a leader in the ultra-luxury cruise market, will be departing from her role.

“I have had the pleasure of working with Barbara since 2018 when Silversea joined Royal Caribbean Group, first in her role as chief marketing and commercial officer and later as brand president,” said Jason Liberty, President and CEO of Royal Caribbean Group. He credited her with significantly enhancing Silversea’s market position, highlighted by the launch of Silver Nova, a ship that marks a new era of luxury at sea.

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Bert Hernandez, previously Senior Vice President, International at Royal Caribbean Group, is set to replace Muckermann. With over 20 years at Royal Caribbean and extensive experience in the industry, including roles as President of China Operations and COO of Azamara, Hernandez brings a wealth of knowledge and expertise to his new position.

“With deep industry knowledge, experience in markets around the world, and past leadership of a luxury cruise line, I know Bert is well positioned to chart a smart course for Silversea’s continued growth and success,” Liberty added.

“I have long admired the wonderful brand that Barbara and team have built over 30 years and respect how they have been driven to create the most unique and memorable experiences in travel,” Hernandez said, expressing enthusiasm for his new role and the future of Silversea.

About Royal Caribbean Group

Royal Caribbean Group is a leading global cruise company that operates a fleet of 65 ships across approximately 1,000 destinations worldwide. It manages three major cruise brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and holds a 50% stake in a joint venture operating TUI Cruises and Hapag-Lloyd Cruises. The Group continues to expand its fleet, with eight new ships on order as of the end of 2023.

About Silversea

As a pioneer in ultra-luxury cruising, Silversea offers high-end amenities aboard its fleet of intimate, all-suite vessels, including the Silver Nova®, Silver Dawn℠, and Silver Muse®, among others. Silversea’s ships travel to every continent, offering luxury cruises to the Mediterranean, Caribbean, Galápagos, and the Polar Regions, with the upcoming launch of the Nova-class Silver Ray℠. As part of the Royal Caribbean Group, Silversea is dedicated to providing exceptional service and unique travel experiences to its guests.

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Tags: Barbara MuckermannBert Hernandezcruise industry newscruise line executivescruise ship launchesexpedition cruisingLeadership Appointmentluxury cruise leadershipRoyal Caribbean GroupSilver NovaSilversea CruisesSilversea new presidentultra-luxury cruising
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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