Bangalore, 25th March, 2026: Kiwi, India’s fastest-growing credit-on-UPI platform, has appointed Sumeet Basrani as Chief Business Officer, strengthening its leadership. The appointment comes as Kiwi shifts focus from early product adoption to large-scale distribution of credit on UPI through bank and ecosystem partnerships.
Sumeet brings over 15 years of experience across cards and payments, having previously worked with organizations such as CRED, OneCard, ICICI Bank and Visa. In his last role, he played a key role in building and scaling CREDs partnerships across credit cards, payments and lending with banks and financial institutions.
For Kiwi, the next phase will focus on expanding the market by enabling access to Credit on UPI to millions of Indians. The company is focused on transitioning from product strength to market scale while staying closely aligned with evolving consumer behaviour.
Commenting on the appointment, Siddharth Mehta Co-founder, Kiwi said: “This is a natural next step for us. As we grow, it becomes important to have leadership that can translate market shifts into clear business and product decisions. Sumeet understands how banks, networks and consumer platforms intersect — which is exactly where Kiwi is building. His experience in scaling businesses will be critical as we take credit on UPI to a much larger audience.”
Speaking on his new role, Sumeet Basrani, Chief Business Officer, Kiwi said: “ Credit on UPI is at an inflection point; early adoption is visible, but the real opportunity lies in embedding credit seamlessly into everyday payments, while expanding access to credit. Kiwi is well-positioned to lead this shift, and the next phase will be about scaling distribution and unlocking new use cases for credit.”
As Kiwi continues to scale, strengthening the leadership team reflects its focus on building a more structured and future-ready organisation.
Kiwi (Gokiwi Tech Pvt. Ltd., a recently launched fintech startup, is revolutionising the credit card landscape in India by harnessing the power of “Credit on UPI” a recently introduced feature by NPCI. As a certified entity, Kiwi is the first app in India to offer customers the opportunity to experience Credit on UPI on; through its partnership with banks to issue RuPay Cards. With over 2L+ RuPay Credit Cards issued on Kiwi within 2 yrs, the company aims to disrupt the credit card industry by becoming the leading issuer of RuPay Credit Cards by 2026.
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