Bengaluru, Karnataka, India, May 2026 — Arjun Laxminarasu has started a new position as Head of Marketing, APAC & Japan at UiPath, expanding his leadership responsibilities within the company’s regional marketing organization.
In his new role, Arjun will focus on driving marketing strategy across APAC and Japan as UiPath advances its Business Orchestration and Automation Technologies category, bringing agents, robots, and people together on a single platform.
Prior to this role, Arjun served as Head of Marketing, India & South East Asia at UiPath. Before joining UiPath, he spent over five years with ServiceNow, where he held marketing leadership roles including Senior Director, Marketing, India, Director, Marketing, India, and Senior Manager, Marketing, India.
Earlier, he served as Head of Marketing – India & SAARC at Qlik, leading regional marketing initiatives. He also worked with Salesforce as Manager, Business Development, India, where he focused on demand generation, campaign analytics, pipeline generation, business development strategy, and process optimization.
Arjun began his career with Accenture, where he worked as Operations Analyst and gained exposure to marketing operations and reporting while supporting senior leadership within the UK/I MARCOM vertical.
About UiPath
UiPath develops AI technology that mirrors human intelligence with increasing sophistication, transforming how businesses operate, innovate, and compete. The UiPath Platform™ supports the shift toward agentic automation, where agents, robots, people, and models work together to drive autonomy and smarter decision-making.
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