Palo Alto, California, United States, August 2026 — SAP SuccessFactors has announced the transition of Maryann Abbajay to the role of Global Head of Strategic Customer Engagements for HCM. After serving nearly six years as Chief Revenue Officer, Abbajay takes on a new global leadership mandate focused on strengthening strategic customer relationships and helping organizations maximize the value of SAP SuccessFactors’ Human Capital Management (HCM) solutions.
With an accomplished career spanning more than four decades in enterprise technology and customer leadership, Maryann Abbajay has built an exceptional reputation for driving customer success, accelerating revenue growth, and developing long-term strategic partnerships with some of the world’s largest organizations. During her tenure as Chief Revenue Officer at SAP SuccessFactors, she led the company’s global revenue organization, ensuring customer success while delivering sustainable sales growth and execution across international markets.
Abbajay’s journey with SAP spans more than 19 years, during which she has held a succession of senior leadership roles across strategic accounts, enterprise sales, and customer engagement. Before becoming Chief Revenue Officer, she served as Global Managing Director, Qualtrics SWAT Team, where she strengthened the collaboration between SAP and Qualtrics to embed experience management across strategic global accounts. Earlier, she held leadership positions including Regional Vice President – West, Vice President – Strategic Customer Program and UKI Board Member, Vice President – Strategic Customer Program (West), Account Executive – Strategic Customer Program, and Business User Account Executive, managing relationships with many of SAP’s most strategic global customers and helping drive long-term enterprise transformation initiatives.
Prior to joining SAP, Abbajay held sales and leadership positions with webMethods, BoardVantage, Cisco Systems, and Oracle, building deep expertise in enterprise software, strategic account management, and executive client relationships. Beyond her executive responsibilities, she currently serves as Board Ambassador for the American Cancer Society’s Discovery Gala, is a Board Member at DG Insights, and an Advisor to a stealth startup, reflecting her continued commitment to leadership, innovation, and community impact. Her extensive experience in customer success, enterprise technology, and strategic partnerships positions her exceptionally well to lead SAP SuccessFactors’ global strategic customer engagement initiatives.
About SAP SuccessFactors
SAP SuccessFactors is SAP’s cloud-based Human Capital Management (HCM) suite designed for the era of Autonomous HCM, combining AI-powered automation with trusted people data to help organizations transform HR and workforce management. Supporting customers in more than 100 countries, the platform enables businesses to manage core HR, payroll, talent, learning, compensation, workforce planning, and people analytics while maintaining compliance and delivering exceptional employee experiences.
Powered by SAP Business AI, Joule, and the SAP Business Technology Platform (SAP BTP), SAP SuccessFactors helps organizations automate routine HR processes, connect HR with finance and operational data, and empower employees, managers, recruiters, and HR teams with intelligent, context-aware capabilities. The platform continues to help enterprises build agile, skills-based, and future-ready workforces around the world.
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