Mumbai, Maharashtra, India, November 2025 — Abhinav Midha has been elevated to Chief Business Officer (CBO) at GoKwik, marking a new chapter in his successful journey with the company. Over the past four years, Abhinav has been instrumental in scaling strategic partnerships, driving business growth, and strengthening GoKwik’s position as a leading enabler in the e-commerce and D2C ecosystem. His elevation reflects his visionary leadership, market acumen, and consistent contribution to the company’s rapid expansion and success.
As Chief Business Officer, Abhinav will continue to shape GoKwik’s business growth roadmap, fostering collaborations with leading eCommerce and D2C brands while accelerating innovation across the company’s full-stack solution suite.
Before his elevation, Abhinav Midha served as Vice President – Business at GoKwik, where he played a key role in building strategic alliances, scaling client networks, and expanding GoKwik’s market presence. He has been pivotal in driving the company’s mission to democratize online shopping experiences through technology-led solutions and robust customer engagement tools.
Prior to joining GoKwik, Abhinav co-founded Shopholix, a platform dedicated to digitizing offline shopping journeys, successfully bridging the gap between physical retail and digital engagement. His entrepreneurial insight helped shape Shopholix as an innovative player in retail-tech.
He also served as Head of Partnerships at magicpin (Samast Technologies), where he led high-impact collaborations that supported merchant growth and consumer engagement in local commerce. Earlier, Abhinav was Director at Food Intellect India Pvt. Ltd., an innovative venture recognized among the Top 100 Power of Ideas by The Economic Times, which aimed to revolutionize South East Asian cuisine in India.
Abhinav began his career with Café Coffee Day, where he developed an early understanding of retail operations, merchandise, and brand building—skills that would later underpin his success across sectors.
Abhinav Midha holds an MBA in Marketing from IBS Gurgaon and completed an Advanced Program in Leadership in the Digital Era from the Indian Institute of Management, Lucknow.
About GoKwik
GoKwik is a data and technology-driven eCommerce enabler offering a comprehensive suite of solutions designed to help brands unlock growth and deliver seamless customer experiences. Its mission to democratize digital shopping is supported through innovations like KwikChat, addressing conversion and marketing challenges through over 30 WhatsApp commerce use cases, including cart recovery and ad campaign optimization.
Today, 1 in 3 shoppers in India shops through GoKwik’s network, which empowers 10,000+ brands to scale profitably. Backed by Sequoia Capital, Matrix Partners India, RTP Global, and Think Investments, GoKwik continues to revolutionize eCommerce enablement under the leadership of Chirag Taneja (CEO), Vivek Bajpai (CTO), and Ankush Talwar (Chief Data Scientist).
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