Riyadh, Saudi Arabia, January 2026 — Ahmed Morshedy has taken on a new role as Chief Executive Officer at Wallan Trading Company. In this capacity, he will lead the company’s overall strategy and operations, driving growth across Wallan Trading’s diversified automotive and allied businesses in the Kingdom of Saudi Arabia.
Prior to his appointment as CEO, Ahmed Morshedy served as Chief Operating Officer at Wallan Trading Company, where he played a key role in strengthening operational performance and business execution. Earlier, he also held the position of Managing Director – Lotus Cars within the organisation, overseeing brand growth and market development in Saudi Arabia.
Before joining Wallan Trading, he served as General Manager – Sales at UMA Saudi Arabia, where he led national sales strategy and commercial operations. Earlier, he was associated with SAMACO Marine as Sales Director, driving business expansion and strengthening dealer and customer relationships.
His career also includes leadership roles such as Regional Director – MENA, Business Development at Automotive Services Group LLC, Assistant General Manager – Sales (Overseas Markets) at Al-Futtaim Finance Company, and Brand Manager at Porsche Saudi Arabia (SAMACO), reflecting extensive experience across premium automotive brands and regional markets.
Earlier in his professional journey, Ahmed Morshedy held sales and commercial leadership roles with General Motors, Bavarian Auto Group, SsangYong Egypt, Al-Futtaim – Doha Marketing Services Company (DOMASCO), Abou Ghaly Motors, Zahid Tractor, and Mak Brake Lining – FERODO, building a career spanning more than two decades across the Middle East and North Africa automotive sector.
About Wallan Trading Company
Wallan Trading Company is part of the Wallan Group, a leading automotive and diversified business group in Saudi Arabia with over 45 years of market presence. The Group operates across multiple strategic business units, including automobiles, aviation, travel, transportation, real estate, and marketing, supported by strong partnerships with global manufacturers and a wide national footprint.
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