Singapore, December 2025 — FWD Insurance has appointed Alvin Soh as Chief Distribution and Marketing Officer, Singapore. In this role, he will lead the P&L of the retail life and general insurance business across distribution management, product development, brand and marketing. He will focus on driving growth and customer-centric outcomes in one of the group’s important markets.
Over the last around four years at FWD Insurance, Alvin Soh has built a strong track record across distribution, business development, and enterprise leadership. Prior to this appointment, he served as Chief Financial Officer, Singapore in an interim capacity for around seven months, with responsibilities spanning P&L performance, capital stewardship, product management, operational execution, and enterprise governance. Before that, he was GVP/VP Business Development, South East Asia for around a year and a half, driving sustainable growth across nine Southeast Asian business units. He also held the role of VP, Group Distribution for around two years, leading distribution acquisitions, performance management, and governance for 11 business units across Asia.
Before joining FWD Insurance, Alvin Soh spent around four years with Great Eastern in Singapore. He served as VP, Head of Manpower Development, Singapore Agency & FA for about two years, managing the P&L for agency and financial advisor recruitment and retention. Earlier, he was VP, Regional Agency & FA for about two years, leading transformation efforts in recruitment, training, performance management, and digital adoption across Singapore and Malaysia.
He previously spent around four years with Aviva, taking on significant regional responsibilities. As Chief Strategy Officer, Vietnam for about two years, he led the acquisition and turnaround of the Vietnam business unit. Earlier, he served as Regional Corporate Actuarial Manager, Asia for about two years, leading financial reporting and actuarial governance across six business units.
Earlier in his career, Alvin Soh also built experience in investment, risk, and actuarial services. He spent around two years with Tokio Marine Group in Singapore as Assistant Investment and Risk Manager and around two years with Prudential BSN Takaful Berhad in Kuala Lumpur, Malaysia as Executive, Actuarial Services.
Alongside his corporate roles, he served as Advisor to Founder at Popiwork for several years, reflecting an ongoing interest in supporting entrepreneurial growth and innovation in the region.
About FWD Insurance
FWD Group is a pan-Asian life and health insurance business serving approximately 34 million customers across 10 markets, including BRI Life in Indonesia. Established in 2013, the group is known for its customer-led and tech-enabled approach, aiming to deliver innovative propositions, easy-to-understand products, and a simpler insurance experience.
FWD Group is listed on the main board of the Hong Kong Stock Exchange under stock code 1828.HK, with a vision of changing the way people feel about insurance.
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