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Anuradha Aggarwal Appointed as Director and CMO at Amazon India

Smita SinghbySmita Singh
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Anuradha Aggarwal Appointed as Director and CMO at Amazon India

Anuradha Aggarwal Appointed as Director and CMO at Amazon India

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Mumbai, Maharashtra, India – August 2025 — Anuradha Aggarwal has been elevated to Director and Chief Marketing Officer at Amazon India, following her successful tenure as Director, User Growth and CMO at Amazon Pay. This new appointment further consolidates her stature as one of India’s most seasoned marketing leaders, known for crafting large-scale brand strategies and accelerating user growth through digital innovation.

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Anuradha’s illustrious career spans over two decades across some of the world’s most respected consumer brands. At Amazon Pay, she led user expansion and brand marketing with a sharp focus on digital engagement and consumer experience. Prior to Amazon, she served as a Strategic Business Advisor to D2C startups, leveraging her deep consumer insight and strategic direction to help scale emerging businesses.

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Her leadership tenure at Disney Star Network saw her manage the P&L for 17 popular channels, including National Geographic, Disney, and Star Movies. As Chief Marketing Officer at Marico, she championed brand transformation, while at Mondelēz International, she drove innovation and global brand deployment for icons like Oreo, Chips Ahoy, and Belvita across Asia Pacific. Anuradha also held pivotal roles at Vodafone and Unilever, where she led marketing initiatives across Hair Care, Skin Care, and Laundry categories—managing marquee brands such as Surf Excel and Ayush.

Anuradha is an alumna of the Indian Institute of Management Bangalore (PGDBM in Marketing Management) and holds a Bachelor’s degree in Economics from Sri Ram College of Commerce, Delhi University. Her new role at Amazon India represents a strategic blend of consumer-centric innovation, leadership depth, and passion for driving meaningful brand impact.

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About Amazon
Headquartered in Seattle, Washington, Amazon is a global technology powerhouse guided by the principles of customer obsession, invention, operational excellence, and long-term thinking. It operates in various domains including e-commerce, cloud computing, and digital streaming, with a mission to be Earth’s most customer-centric company.

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Tags: Amazon IndiaAmazon PayAnuradha AggarwalCMO AppointmentConsumer BrandsDigital MarketingDirector AmazonHappy Place to Work CertificationHPTWIndian women leadersLeadership AppointmentMaricoMondelēzUnilever
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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