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Aparna Krishnamurthy appointed as Director of Marketing at Zinnov

Smita SinghbySmita Singh
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Aparna Krishnamurthy appointed as Director of Marketing at Zinnov

Aparna Krishnamurthy appointed as Director of Marketing at Zinnov

Bengaluru, Karnataka, India, July 2025 — Zinnov, a global management and strategy consulting firm, has announced the appointment of Aparna Krishnamurthy as its new Director of Marketing, a strategic move to amplify the firm’s brand presence and global marketing impact. With over 18 years of experience across B2B marketing, digital campaigns, and growth strategy in the technology and consulting space, Aparna’s appointment signals a new phase in Zinnov’s marketing evolution.

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Prior to joining Zinnov, Aparna served as Head of Marketing for the India Region at Akamai Technologies, where she led integrated marketing campaigns and customer-focused brand initiatives that significantly contributed to business momentum and market visibility. Her deep understanding of regional market dynamics and customer engagement shaped Akamai’s local narrative.

Before Akamai, she held senior marketing roles at Oracle and Wipro, where she led global demand generation, field marketing, campaign execution, and partner marketing strategies across multiple industry verticals. At Oracle, she managed marketing programs for the Customer Experience (CX) SaaS portfolio, while at Wipro she played a central role in business marketing for the Consumer Business Unit globally.

Aparna’s early career included leadership in go-to-market strategy for cloud solutions, digital transformation initiatives, and pre-sales consulting. Her unique blend of marketing, technology, and business acumen has earned her industry recognition, including being named among BW Marketing’s 40 Under 40 for her contributions to growth marketing.

She holds a Master’s degree in Information Technology from Virginia Tech and an MBA in Information Technology and Marketing from SPJIMR, equipping her with a rare combination of technical depth and strategic marketing perspective.

At Zinnov, Aparna will spearhead global marketing efforts, drive digital-first campaigns, and strengthen the firm’s brand positioning across key markets and verticals. Her leadership will be instrumental in shaping Zinnov’s next phase of growth, innovation, and customer impact.

Zinnov

Founded in 2002, Zinnov is a leading global management and strategy consulting firm with presence in New York, Santa Clara, Houston, Seattle, Bangalore, Gurgaon, Pune, Japan, and Paris. The firm partners with Global Enterprises, Fortune 2000 companies, System Integrators, and Private Equity firms to accelerate value creation across global talent strategy, M&A advisory, open innovation, digital transformation, and market expansion.

With its deep domain expertise and data-driven insights, Zinnov has helped clients scale Global Capability Centers (GCCs), execute high-impact M&A deals, transform business models, and harness the power of emerging technologies such as AI/ML, Intelligent Automation, Cloud, and IoT.

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Tags: AkamaiAparna KrishnamurthyB2B MarketingBW 40 Under 40Digital StrategyDirector of MarketingHappy Place to Work CertificationHPTWLeadership AppointmentOracleSPJIMRVirginia TechWiproZinnov
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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