Los Angeles County, California, United States, December 2025 — Ashley G. has been appointed as Chief Financial Officer at WHY Brands, Inc., the parent company of Munchkin and Curio Home Goods. In her new role, she will lead the global finance function, strengthening financial governance, operational discipline, strategic growth planning and long-term value creation across WHY’s expanding portfolio of consumer brands.
In her current role at WHY Brands, Inc., Ashley takes charge of the organisation’s global finance, accounting and compliance agenda, following her earlier responsibility as Chief Accounting Officer. She has been instrumental in strengthening global accounting operations, external financial reporting, budgeting and forecasting, IPO readiness initiatives, debt facilities management, insurance programs and bank covenant compliance, supporting the company’s accelerated growth trajectory.
Prior to WHY Brands, Ashley built deep leadership expertise at Munchkin, where she served as Chief Accounting Officer and earlier as Vice President of Accounting and Finance. During this phase, she led enterprise-wide financial transformation, board-level reporting, M&A integration, SOX compliance, ERP modernization, and large-scale financial restructuring initiatives, contributing significantly to operational scalability and governance maturity.
Before joining Munchkin, Ashley spent over eight years with Ajinomoto Windsor, Inc., part of Ajinomoto Co., Inc., serving in senior leadership roles including Senior Director of FP&A and Global Controller. Reporting directly to the CFO, she led financial reporting, strategic budgeting, SOX programs, multi-million-dollar capital projects, ERP transformations and major M&A engagements across global operations.
Earlier in her career, she held leadership roles at Luxfer Gas Cylinders and MillerCoors, where she built foundational expertise across corporate controllership, plant performance analytics, cost optimization, compliance and multinational financial governance.
About WHY Brands, Inc.
WHY Brands, Inc. is a portfolio of innovative consumer brands that invent, develop and design creative lifestyle products across multiple categories. The company is the parent organization of Munchkin and Curio Home Goods and holds more than 350 patents globally. WHY Brands is driven by a commitment to purposeful innovation, next-generation design and product solutions that meaningfully improve everyday life.
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