Chennai, Tamil Nadu, India, December 2025 — Royal Enfield has elevated Piyush Prasad to lead Global Business Development – EV, underscoring the company’s growing focus on the electric mobility segment. In this strategic role, Piyush will spearhead global EV partnerships, drive market expansion, and lead business development initiatives across key international regions as Royal Enfield advances its next phase of sustainable mobility.
With over two decades of leadership experience spanning the automotive and electric vehicle sectors, Piyush brings deep expertise in business development, market operations, and strategic growth. At Royal Enfield, he previously served as Business Development Lead (India), where he played a pivotal role in strengthening domestic market presence and shaping strategic initiatives aligned with the brand’s global EV roadmap.
Before joining Royal Enfield, Piyush was National Business Head at Hero Electric Vehicles Pvt Ltd, where he led nationwide operations, distribution strategy, and sales transformation efforts within India’s rapidly evolving EV ecosystem. Earlier, during his tenure at Harley-Davidson Motor Company, he served as Country Manager – Market Operations, driving performance across sales, dealer development, and customer engagement.
His career journey also includes impactful leadership positions at Renault India, General Motors, Mahindra Group, and Hyundai Motor India Ltd., where he contributed to strengthening retail networks, optimizing market operations, and enhancing brand growth strategies across multiple regions.
About Royal Enfield
Royal Enfield, a division of Eicher Motors Limited, is the world’s oldest motorcycle brand in continuous production, with its first motorcycle built in 1901. Headquartered in Chennai, India, the company has pioneered the mid-sized motorcycle segment through its distinctive blend of modern-classic designs and robust engineering. Today, Royal Enfield operates across 60+ countries, with more than 3,000 retail touchpoints, five CKD facilities (Argentina, Brazil, Colombia, Nepal, and Thailand), three state-of-the-art manufacturing plants in Chennai, and two global technology centers—in India and the UK. The company continues to expand its global footprint while steering toward a sustainable, electric-powered future.
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