Bastion has appointed Ben Hourahine as Chief Strategy Officer – Digital Brand.
With a career spanning over two decades across various facets of marketing, advertising, and technology, Hourahine is set to lead Bastion’s efforts to drive brand growth and innovation in the digital realm.
Before his latest appointment at Bastion, Hourahine made significant strides at AnalogFolk Australia, where he served as Chief Strategy Officer. Under his leadership, AnalogFolk Australia emerged as a progressive marketing and technology group, bagging several accolades, including the Contagious Magazine Pioneer 2022, Campaign Asia Agency of the Year 2021, and a GOLD Winner at the APAC EFFIES 2021 for the Hyundai Venue Australian Launch.
Hourahine’s expertise is not limited to his role at AnalogFolk Australia. His tenure as Head of Strategy at Razorfish Australia from September 2010 to October 2014 saw him deliver digital transformation and innovative strategies for major brands like Qantas, Samsung, and Australia Post. This period was marked by significant revenue uplifts and several industry awards, showcasing Hourahine’s ability to blend strategic insight with creative execution.
Bastion, recognized as Australasia’s largest independent agency with ambitions to expand further in the USA, welcomes Hourahine’s wealth of experience and strategic vision. His role at Bastion involves leveraging digital trends, emerging media, and technologies, coupled with Bastion’s comprehensive services in experiential and sponsorship, PR, reputation management, and digital consulting, to create impactful brand experiences.
