Brendan Robertson joins David&Goliath as the new Chief Strategy Officer (CSO), marking a significant step in his already impressive career in strategic planning and marketing.
Robertson, who has extensive experience in the field, is transitioning from VCCP US where he served as Managing Partner before taking up the mantle at David&Goliath. His career spans over a decade of leadership roles at some of the most respected agencies in the industry, including Edelman, where he was Executive Vice President of Strategy & Planning, and Goodby Silverstein & Partners as a Brand Strategy Director.
David&Goliath, renowned for its dedication to empowering challenger brands, stands to benefit greatly from Robertson’s innovative approach and proven track record. His skills in leadership, influencer marketing, B2B marketing strategy, and social media marketing are expected to drive the agency’s strategic initiatives, ensuring that David&Goliath continues to deliver compelling and human-centric ideas to its clients.
The agency’s focus on integrated creative capabilities and adaptability aligns perfectly with Robertson’s experience and vision. As businesses and markets evolve rapidly, his strategic guidance is expected to be instrumental in helping David&Goliath’s clients outsmart and outperform their competition.
