London, England, February 2025 – Burberry has announced the appointment of Charlotte Baldwin as Chief Information Officer, effective March 2025. Charlotte will be responsible for leading Burberry’s global technology team, overseeing digital transformation, innovation, and IT strategy. She will join the Executive Committee and report directly to Burberry Chief Executive Officer Joshua Schulman.
Charlotte Baldwin joins Burberry from Costa Coffee, where she has served as Global Chief Digital & Information Officer since 2022. At Costa, she played a pivotal role in accelerating digital transformation, enhancing customer experience, and implementing cutting-edge technology solutions to support the company’s rapid international expansion.
Commenting on the appointment, Burberry CEO Joshua Schulman said:
“I am very pleased to welcome Charlotte to Burberry. Charlotte is a highly experienced technology and digital leader with a track record of leading large-scale digital transformation. I am delighted that Charlotte will be joining our leadership team and look forward to working with her to advance our technological capabilities and drive our strategy forward.”
Before Costa, Charlotte held the position of Chief Information, Digital, and Transformation Officer at Bupa Insurance, where she led large-scale technology modernization projects aimed at improving customer engagement and operational efficiency. She also spent four years as Chief Digital and Technology Officer at Freshfields Bruckhaus Deringer, driving strategic technology initiatives in the legal sector.
Earlier in her career, she held senior leadership roles at Pearson, Thomson Reuters, and Deloitte, specializing in IT strategy, digital innovation, and business transformation. Her tenure at Thomson Reuters, where she served as VP & CIO for Global Growth & Operations, provided her with extensive experience in scaling technology operations across global markets.
About Burberry
Founded in 1856, Burberry is a global luxury fashion brand with a strong British heritage. The company is renowned for its innovation, craftsmanship, and iconic designs, including the legendary Burberry trench coat. Committed to sustainability, diversity, and digital transformation, Burberry continues to push boundaries in the fashion industry, with a focus on responsible luxury and cutting-edge technology to enhance customer experience.
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