Mumbai, Maharashtra, India, April 2025 — Divij Sharma has been named Head of Customer Engagement at Prime Video & Amazon MGM Studios, marking a significant advancement in his 13-year career spanning digital product marketing, customer insights, and strategic growth initiatives.
In his new role, Divij will lead customer acquisition, retention, and product marketing strategies across Prime Video’s extensive content portfolio. His appointment comes at a time when the streaming platform is scaling up user engagement and content personalization, aligning with Sharma’s strengths in lifecycle management, marketing intelligence, and voice AI.
Divij joined Amazon in 2014 and has since held pivotal roles across Amazon Pay and Amazon Alexa India. Most recently, as Senior Manager for Alexa Marketing & Business Intelligence, he steered user growth and engagement through innovative go-to-market campaigns, brand partnerships, and insights-driven decision-making. His leadership helped scale Alexa’s ecosystem across India, encompassing both first-party and third-party devices.
Previously, Divij led consumer marketing efforts for Amazon Alexa and Amazon Pay, focusing on product marketing, performance campaigns, and customer research. Notably, he was instrumental in the launch of iconic initiatives such as bringing Amitabh Bachchan’s voice to Alexa, a first-of-its-kind project in India. His approach has consistently blended business intelligence with creative brand storytelling.
Before Amazon, Divij began his career at McKinsey & Company, where he contributed to transformation projects in manufacturing and BFSI, laying the foundation for his analytical and strategic capabilities.
With a decade of proven impact in Amazon’s ecosystem, Divij Sharma’s elevation to Prime Video reflects the platform’s commitment to enhancing its viewer experience through data-backed engagement, immersive storytelling, and customer-first innovation.
Prime Video & Amazon MGM Studios
Prime Video is a global streaming service offering world-class entertainment through a vast content library of original and licensed movies, TV shows, and live sports. Available in over 200 countries, Prime Video is part of Amazon’s commitment to delivering the best digital video experience globally.
Amazon MGM Studios, the content development arm, creates award-winning original films and series exclusively for Prime Video. With productions that span genres and geographies, Amazon MGM Studios collaborates with top-tier talent and storytellers to entertain audiences worldwide.
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