Ajman, United Arab Emirates, August 2024 – Dr. Sandra Antoury has taken on the role of Chief People Officer at Taif Al Emarat | طيف الإمارات. With her extensive background in human resources and leadership, Dr. Antoury is poised to lead the company’s people strategies, fostering an environment focused on innovation, inclusivity, and continuous professional development.
Dr. Sandra Antoury has been with Taif Al Emarat for 8 months, where she served as the Head of Human Resources, leading HR operations across the GCC with a team of over 800 employees. In this role, she successfully boosted talent acquisition and staffing efficiency by 20% and improved recruitment, training, and retention processes by 25%.
Prior to this, Dr. Sandra was the Human Resources Manager at KALLEGRA in Dubai, where she spearheaded strategic initiatives that increased employee morale, productivity, and retention by 30%. Her efforts also led to the company achieving the Great Place to Work Certificate.
She also held the role of Human Resources Manager at Al Zan Building Materials Trading LLC, where she successfully reduced employee turnover by 40% and mentored over 20 new hires, enhancing staff relations and overall productivity by 25%.
Earlier in her career, Dr. Sandra served as HR & QHSE Manager at Mediane SARL in Lebanon, where she maintained 100% compliance with QHSE standards and successfully obtained ISO accreditation.
About Taif Al Emarat | طيف الإمارات:
Taif Al Emarat is a leading brand in the design and manufacturing of luxury fragrances inspired by rich Arabic culture and Gulf values. Launched in the UAE in 2006, the company has expanded its business to reach the entire GCC as a step toward global market penetration. Taif Al Emarat aims to provide distinctive products with the highest international quality standards, ensuring customer satisfaction and happiness.
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