Milwaukee, Wisconsin, United States, December 2024 – Elif U. has stepped into her new role as Chief Marketing Officer, Comprehensive Care Ultrasound at GE HealthCare. With over a decade of experience at GE HealthCare, Elif brings unparalleled expertise in global marketing strategy, product portfolio development, and healthcare innovation to this critical leadership position.
In her most recent role as Chief Marketing Officer, General Imaging & Primary Care Ultrasound, Elif successfully led the growth of multiple business segments, enhancing global visibility, driving strategic marketing investments, and launching numerous innovative healthcare solutions. Prior to this, as Senior Global Marketing Director, Primary Care & Handheld Ultrasound, she spearheaded global growth strategies and managed marketing for transformative handheld and value ultrasound portfolios.
Earlier in her career, Elif served as Regional Marketing Director for Eastern and African Growth Markets, Life Care Solutions, where she built regional marketing infrastructure and successfully launched over 20 new products across critical care areas, achieving leadership market positions. Her prior experience includes significant contributions at Baxter BioScience and Johnson & Johnson, where she managed regional and global marketing strategies across Europe, the Middle East, and Africa.
About GE HealthCare
GE HealthCare is a leading global medical technology and digital solutions innovator with a century-long legacy in the healthcare industry. Leveraging intelligent devices, data analytics, and artificial intelligence, GE HealthCare empowers clinicians worldwide to make faster and more informed decisions. With approximately 50,000 employees and a commitment to precision health, the company drives productivity, improves patient outcomes, and shapes the future of healthcare with cutting-edge innovation.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning
