NEW YORK, USA, August 26, 2024 — M•A•C Cosmetics is delighted to announce the appointment of Emily Bromfield as Senior Vice President, Global Marketing, effective August 26, 2024. In her new role, Emily will report to Aïda Moudachirou-Rébois, SVP, Global General Manager at M•A•C Cosmetics, and will be responsible for steering the brand’s global marketing strategies across all product categories and distribution channels.
Emily Bromfield joins M•A•C with a rich background in beauty marketing, marked by her tenure as Chief Marketing Officer and Managing Director at Dr. Barbara Sturm, where she played a crucial role in the brand’s rapid growth and subsequent acquisition in January 2024. Before that, Emily was a key member of the founding team at Charlotte Tilbury Ltd, significantly shaping the brand’s market entry strategy, brand positioning, and social media approach. Her recognized strategic vision and innovative marketing methods have earned her accolades, including being named a 2023 Top Marketer by Glossy.
In her role at M•A•C, Emily aims to apply her disruptive mindset and consumer-centric approach to broaden M•A•C’s reach and enhance its appeal in both established and emerging markets. Her leadership is expected to drive forward compelling storytelling, product innovation, and immersive brand experiences that will further solidify the brand’s global position and increase consumer engagement. Emily will also collaborate closely with all M•A•C regions and affiliates worldwide.
“We are thrilled to have Emily Bromfield join our team as the new Senior Vice President of Global Marketing,” expressed Aïda Moudachirou-Rébois. “Her impressive track record in brand building and consumer-focused marketing strategies will be invaluable to our team. We are confident that Emily will help us achieve significant milestones and foster continued growth for M•A•C.”
Emily holds a first-class BA/MA in History of Art from the University of Cambridge, highlighting her deep understanding and appreciation of aesthetic and cultural trends, which are vital in the cosmetics industry.
We extend a warm welcome to Emily Bromfield at M•A•C Cosmetics and anticipate her leading the brand to greater heights.
About M•A•C Cosmetics:
M•A•C (Make-up Art Cosmetics), a prominent name in professional makeup, is a part of The Estée Lauder Companies Inc. Founded 40 years ago in Toronto, Canada, M•A•C has grown globally, largely through word-of-mouth endorsements from makeup artists, models, photographers, and journalists. Today, M•A•C is available in over 130 countries/territories worldwide.
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