FOUNTAIN VALLEY, California, United States, March 2025 — Genesis Motor America has named Amy Marentic as its new Chief Marketing Officer (CMO). In this role, Marentic will oversee all Genesis marketing strategy and activities across the United States, driving brand awareness, sales growth, and market share expansion. She will report to Tedros Mengiste, Chief Operating Officer of Genesis Motor North America.
“Amy has a proven track record of driving transformation and growth in her experience leading marketing initiatives in automotive, mobility, and technology sectors,” said Mengiste. “As we continue on our path of rapid growth, I look forward to working with Amy to strengthen our brand’s visibility across every consumer touchpoint and welcome more customers to the Genesis family.”
As CMO, Marentic will be responsible for leading the United States marketing division in the development, implementation, and management of marketing strategies aimed at consumers. She will oversee national and regional advertising, multicultural marketing, experiential and digital campaigns, CRM, and the brand’s online presence. Additionally, she will support Genesis’ expanding network of standalone retail facilities through localized marketing efforts.
Marentic joins Genesis with over 25 years of global automotive and mobility experience, excelling in marketing, sales, product and brand strategy, and digital transformation. Most recently, as President, Global Solutions at Circana, she collaborated with global advertisers, agencies, and platforms to optimize media and trade spend, resulting in exceeded revenue growth and improved return on investment.
Previously, Marentic served as Global Automotive Director at Google, where she supported and accelerated the brand’s digital transformation, driving billions in ad revenue growth. Prior to her tenure at Google, she spent over 25 years at Ford Motor Company, where she held multiple leadership roles, including General Manager for the Ford Icons business—encompassing the Bronco, Mustang, and Raptor brands—and President of Lincoln Asia Pacific. Her work has been widely recognized for excellence in product development and marketing innovation.
Marentic holds a Bachelor of Science in Aerospace Engineering and a Master’s degree in Industrial and Manufacturing Engineering from the University of Michigan.
Genesis Motor North America
Genesis is a global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation, with a strong commitment to sustainability. Drawing from Korean heritage and hospitality, Genesis focuses on customer-centric experiences, treating customers as “son-nim,” or honored guests.
Genesis Motor North America offers a growing range of award-winning SUVs, sedans, and electric models through a network of over 200 independent U.S. retailers and more than 30 Canadian agency distributors. The brand now has more than 60 standalone retail facilities across North America, with dozens more in development.
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