NEW YORK, USA — Good Moose, a leading growth marketing agency based in New York, today announced the appointment of Martin Carniglia as the new Head of Analytics & Data Science. Carniglia, a respected figure in the industry with extensive experience, joins Good Moose to enhance the agency’s data and analytics capabilities and contribute to its client services, which include major names like Capital One, Summer Fridays, Mercado Libre, and Sol de Janeiro.
Reporting to Daniel Romano, CEO and Co-Founder of Good Moose, Carniglia is set to play a pivotal role in the agency’s ongoing growth and expansion of its data-driven service offerings. His responsibilities will focus on leading the existing analytics team, developing in-house data automation, attribution, measurement, and analytics solutions, and designing predictive data-driven models to improve client performance.
Daniel Romano expressed enthusiasm about the new appointment, stating, “Bringing Martin onto our team is just another example of us adapting to the pivotal moment of growth Good Moose is currently in. Agencies that are operating without data-driven capabilities are bound to be left behind in today’s marketplace and clients are turning to us for our expertise in this subject matter. Martin is an amazing fit for our team as he shares the same passion for business performance and client success and we are beyond thrilled to have him on board.”
Prior to joining Good Moose, Carniglia served as the Data and Marketing Science Executive Director at R/GA, where he worked with global powerhouses such as Google, Nike, Samsung, McDonald’s, and PepsiCo. He also spent eight years at Havas Group as Head of Digital Transformation, pioneering MarTech integration across agency services.
Martin Carniglia shared his excitement about joining Good Moose, saying, “Good Moose’s distinct focus on business performance and their understanding of the evolving space we work in is what first drew me to working here. I admire the company’s transparent professional ethic business operations. The real differentiator at Good Moose is the team – I’m excited to join this group of individuals with extraordinary talent – that really makes all the difference when it comes to success. Together, I am confident that we will drive new partnerships and further accelerate business growth.”
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About Good Moose:
Founded in 2019, Good Moose is an independent growth marketing agency headquartered in New York. The agency specializes in helping brands at various stages of growth—from startups to established leaders—navigate the complexities of launching, growing, and scaling sustainably. With a robust offering that spans media, creative, analytics, and retention services, Good Moose is dedicated to propelling businesses forward using a balanced approach that combines strategic acumen with innovative execution.
