Gurugram, Haryana, India,April 2025 — Harleen Bhatti has been appointed as Vice President – D2C at Honasa Consumer Ltd., the digital-first house of brands behind names like Mamaearth, The Derma Co., and Aqualogica. In her new role, Harleen will spearhead direct-to-consumer strategy and growth, leveraging over a decade of experience in performance marketing, customer analytics, CRM, and digital innovation.
Prior to joining Honasa Consumer, Harleen served as Vice President – D2C at Wellbeing Nutrition, where she led high-impact growth initiatives and scaled digital operations with measurable efficiency. Her brief but impactful tenure saw the brand strengthen its online presence in a highly competitive wellness market.
Earlier, she held the position of AVP Growth – Online Marketing, Retention, CRM & Analytics at The Good Glamm Group, where she led a large D2C team managing performance marketing, customer engagement, and product-led growth. Her leadership contributed to over 60% of the group’s total revenue, and she played a pivotal role in optimizing the LTV:CAC ratio while ensuring profitable growth.
At Lenskart.com, Harleen drove CRM innovation and omni-channel customer retention strategies, generating an impressive 4X ROI from CRM efforts and laying the foundation for scalable customer data platforms (CDPs). Her expertise also extends to digital outreach, campaign optimization, and A/B testing — skills honed across roles at CureFit, Capillary Technologies, KPMG, and PwC.
Harleen’s appointment marks a strategic move for Honasa Consumer as it continues to expand its footprint in the digital consumer landscape. Her experience across high-growth startups and large enterprises will support the company’s ambition to become a billion-dollar global FMCG conglomerate.
About Honasa Consumer Ltd.
Honasa Consumer Ltd. is India’s fastest-growing digital-first house of brands, creating safe, effective, and honest personal care and wellness products under names like Mamaearth, The Derma Co., Aqualogica, Dr Sheth’s, Bblunt, and Staze Beauty. Serving customers across 500+ Indian cities, HCL operates with a mission to build sustainable consumer ecosystems backed by innovation, transparency, and digital excellence. Supported by marquee investors including Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, the company is on its journey to becoming a global FMCG leader.
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