Mumbai, Maharashtra, India, September 2025 – UGRO Capital has announced the appointment of Harsh Shah as Vice President & Head – Marketing and Corporate Communications. With over 17 years of rich experience across multiple industries, Shah will drive UGRO’s brand and communication strategy, enhancing visibility and thought leadership as the company continues its mission of “Solving the Unsolved” and empowering India’s MSMEs with innovative data-tech driven financial solutions.
Harsh Shah most recently served as Marketing and Communication – National Lead at Ascendas Firstspace (CapitaLand Group), where he shaped strategic marketing initiatives for the logistics and warehousing vertical. During his tenure of nearly two years, he played a pivotal role in strengthening brand positioning and building impactful stakeholder engagement strategies for one of Asia’s leading industrial real estate firms.
Before this, Shah spent nearly a decade at DHL Express India in various leadership roles. As Corporate Communications Manager, he drove high-profile global and local sponsorships, including IPL with Mumbai Indians and Formula E, and led award-winning digital campaigns. His earlier roles at DHL spanned marketing and digital strategy, where he built innovative campaigns and strengthened brand presence in the competitive logistics space.
Earlier in his career, Shah worked with leading agencies and firms such as OgilvyOne Worldwide, Hansa Cequity, and Adfactors PR, honing his expertise in brand strategy, digital campaigns, corporate communications, and sponsorships. He also undertook freelance projects in public relations and events, showcasing his versatility in managing diverse communication mandates.
With a career spanning logistics, real estate, telecom, financial services, and retail, Shah has built a reputation for crafting innovative campaigns, driving brand ecosystems, and delivering impactful communication strategies that align with business priorities.
About UGRO Capital
UGRO Capital Limited is a DataTech Lending platform, listed on NSE and BSE, with a mission to bridge India’s small business credit gap by serving every need of MSMEs through a strong distribution network and a unique data-tech approach. UGRO Capital has identified eight priority sectors—Healthcare, Education, Chemicals, Food Processing/FMCG, Hospitality, Electrical Equipment and Components, Auto Components, and Light Engineering—as key focus areas, in addition to micro-enterprises, which act as a pseudo ninth sector.
With its philosophy of #MSMEAcchaHai, UGRO Capital remains committed to leveraging technology, data-driven insights, and industry expertise to deliver innovative financial solutions and drive inclusive growth for India’s MSME sector.
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