Los Angeles, California, United States, April 2025 — Jarrett Dube has been appointed as Chief Marketing Officer at Fathead, the industry leader in officially licensed graphic decals and fan experiences. With a stellar marketing career spanning over two decades across global brands, agencies, entertainment platforms, and technology innovators, Jarrett brings strategic vision and creative prowess to steer Fathead’s brand evolution.
Prior to joining Fathead, Jarrett served as Chief Marketing & Growth Officer at Raw Cereal, where he helped craft immersive experiences for globally recognized artists and brands, including MSG Sphere, Converse, and Calvin Harris. Concurrently, he advised iconic organizations like Nike, iHeartMedia, and Wieden + Kennedy in fractional CMO and brand strategy roles, demonstrating his influence in shaping cutting-edge, culturally resonant campaigns.
Previously, Jarrett held the role of Chief Marketing Officer at TMRW Sports/TGL, the groundbreaking golf league co-founded by Tiger Woods and Rory McIlroy, where he led a 40-member team across digital, brand, licensing, and fan engagement functions. His efforts played a crucial role in defining the league’s marketing narrative and ESPN partnership in its inaugural season.
Before that, he served as Senior Director/Head of Marketing & Brand Creative at Samsung Electronics America, leading brand communications across mobile, 5G, and connected living platforms. Jarrett’s earlier experiences include nearly four years at Creative Artists Agency (CAA), where he built marketing programs for brands like Coca-Cola and Google, and leadership roles at Wieden + Kennedy, ESPN, and Nike China. His career reflects a unique blend of sports, entertainment, and technology marketing that aligns seamlessly with Fathead’s vision.
In his new role, Jarrett will oversee brand strategy, digital engagement, and global marketing initiatives as Fathead deepens its reach into fan personalization, digital product innovation, and partnerships with iconic entertainment franchises and sports leagues.
About Fathead
Fathead is the market leader in officially licensed graphic decals and fan experience products, serving customers for over 17 years. The company offers a wide range of innovation-fueled physical and digital merchandise across sports, entertainment, and lifestyle categories. Through its exclusive licenses with top properties such as the NFL, NBA, MLB, NHL, and entertainment giants like Disney, Marvel, Star Wars, Hasbro, and Paramount, Fathead connects fans with their passions. With offerings from personalized murals to interactive digital experiences via the Fathead app, the brand is redefining how fans express and celebrate what they love.
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