Dubai, United Arab Emirates, April 2025 — Sameer S Sharma has been appointed as Chief Marketing Officer at Jindal Shadeed Iron and Steel, a strategic leadership move aligning with the company’s focus on expanding its global steel footprint. With nearly three decades of international experience in steel marketing, procurement, and enterprise leadership, Sameer brings a deep understanding of integrated operations and global market dynamics.
Before joining Jindal Shadeed, Sameer served as Chief Executive Officer at AJ Steel Pipes, where he drove operational realignment and performance strategy in the GCC market. Prior to that, he was Chief Marketing Officer at LIBERTY Steel Group, overseeing sales and product strategy across Europe and acting as Product Director for Hot Rolled and Cold Rolled products.
At LIBERTY Ostrava, he led the commercial division of a 2.5 million ton integrated steel plant, where he also managed supply chain planning, scheduling, and shipping. His earlier tenure at Algoma Steel Inc. in Canada saw him ascend to the role of Head of Procurement, responsible for a $1B+ portfolio and operational innovations in sourcing and vendor strategy.
Over his 16-year journey with Essar Steel, Sameer held several senior roles across Europe, Canada, and the UAE, including Managing Director of Essar Steel GmbH and General Manager for the Middle East. His leadership played a vital role during critical financial and strategic transitions, including navigating the CCAA process and US Section 232 regulations while maintaining and expanding revenue channels.
In his new role, Sameer will lead marketing for the 3 million MT integrated steel mill at Jindal Shadeed, covering billets, rebars, and wire rods. He will also oversee customer retention, product strategy, and market expansion, supporting the company’s mission to be a global leader in sustainable steel.
About Jindal Shadeed Iron and Steel
Jindal Shadeed Iron and Steel, now operating as Jindal Steel Sohar, is the largest privately-owned integrated steel producer in the Persian Gulf region. Located in the port city of Sohar, Oman, and within strategic proximity to Dubai, the company has a production capacity of 2.4 million tons annually and is the only steelmaker in the GCC with a Vacuum Degassing facility.
The plant integrates Direct Reduced Iron (DRI) with cutting-edge “Hotlink” charging technology, Electric Arc Furnaces, and Danieli-equipped Rolling Mills, enabling production of high-quality billets, rebar, and wire rods. The company’s global reach spans across the GCC, Europe, China, and North America. Recognized for its environmental commitment and operational excellence, Jindal Steel Sohar continues to play a pivotal role in Oman’s industrial growth and diversification.
Read Also : HR Is Not a Support Function—It’s the CEO’s Most Powerful Growth Engine
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
From Gatekeeping to Gateway Building: Transforming How Organisations Create Access
Leadership In Talent Management: A Powerful Driver for Economic Growth
