Mumbai, Maharashtra, India, April 2025 — Kamal Basu has been elevated to the role of Executive Director and Chief Growth Officer at McCann Worldgroup India, a move that marks a significant milestone in his illustrious career spanning advertising, automotive, and consulting. Since joining McCann in early 2023, Basu has played a strategic role within the leadership team, and will now be responsible for driving business development, client partnerships, and growth strategy across the agency’s national operations.
Before his current role, Kamal Basu served as Business Consultant and Board Member at a leading finance company, where he contributed to brand and business development initiatives. Earlier, as GM Digitisation & Acceleration Project Leader at Petromin Corporation, he led cross-functional transformation projects and partnered with global consultants to launch new business verticals while overseeing customer relationship management and digital acceleration.
Basu has also held a global advisory position with an international communications firm, where he focused on brand creation, strategic IP marketing, and execution modelling across global markets. At Nissan Motor India, he was Advisor and Brand Lead, spearheading e-commerce and leasing initiatives and overseeing the launch communications for key models like Nissan Kicks and Datsun GO.
During his tenure at Volkswagen India, Basu served as Head of Marketing & PR, where he led the successful launch of Tiguan and Passat models while managing all facets of marketing communication. He previously held similar leadership responsibilities at Škoda India. His early career saw him rise through the advertising ranks, with notable roles at Ogilvy, Rediffusion DY&R, and a transformative leadership tenure as CEO of Saatchi & Saatchi India, where he revitalized the agency’s standing in the Indian market and launched numerous high-impact brands.
Basu’s elevation is seen as a strong signal of McCann Worldgroup’s focus on client-centric innovation, integrated growth solutions, and market leadership in the evolving Indian advertising landscape.
McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company committed to building enduring brands. Operating in over 100 countries, the network comprises McCann, MRM, CRAFT, and FutureBrand, and collaborates with Momentum Worldwide, Weber Shandwick, and UM to provide full-spectrum marketing solutions. McCann Worldgroup has consistently been ranked among the most effective and awarded agency networks globally.
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