Noida, Uttar Pradesh, India, April 2026 — Keshvi Kastuar has joined 9X Media Pvt. Ltd. as Assistant Vice President – Sales, North, marking an important milestone in her media and sales leadership journey. Her appointment reflects a strong track record across brand solutions, advertising sales, media strategy, and business development, built over many years in some of India’s most recognized media organizations.
Before joining 9X Media Pvt. Ltd., Keshvi Kastuar served as Regional Head at ZEE News. Prior to that, she was associated with The Times of India as DGM – Red Cell, with Publicis Groupe as Director – Content, with CNBC-TV18 as Region Head Brand Solutions, and with Hindustan Times as General Manager. These roles reflect a steady progression across media sales, branded content, and strategic client engagement.
A significant phase of her career was built at Star TV Network, where she spent around nine years across multiple roles including Network Brand Solutions – Hindi Cluster, Group Head, Senior Manager – Star Plus, and Manager – Star Gold. Earlier, she was associated with Zee Entertainment Enterprises Ltd. as Manager. Together, these assignments highlight a long and accomplished journey across advertising sales, network brand solutions, content integration, and market leadership.
With experience spanning 9X Media Pvt. Ltd., ZEE News, The Times of India, Publicis Groupe, CNBC-TV18, Hindustan Times, Star TV Network, and Zee Entertainment Enterprises Ltd., Keshvi Kastuar brings a strong and well-rounded leadership profile to her new role. Her appointment as Assistant Vice President – Sales, North is expected to support 9X Media’s continued growth and audience engagement across the media and entertainment landscape.
About 9X Media Pvt. Ltd.
9X Media is focused on music and entertainment that engages audiences through disruptive content. Its mission is to create and curate compelling content and experiences that engage a global Indian audience.
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