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Kraton Boosts Marketing Leadership with Pedro Lopes at the Helm of Polymers Division

Smita SinghbySmita Singh
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Kraton Boosts Marketing Leadership with Pedro Lopes at the Helm of Polymers Division

Kraton Boosts Marketing Leadership with Pedro Lopes at the Helm of Polymers Division

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Kraton Corporation, a pioneer in the development of specialty polymers and high-value biobased products, proudly announces the appointment of Pedro Lopes as Vice President of Marketing and Product Management within its Polymers division.

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This strategic appointment underscores Kraton’s focus on leveraging its innovative capabilities to foster growth, excellence, and innovation across its global operations.

Pedro Lopes, with an impressive career that spans significant roles within the industry, is known for his strategic insight and leadership in driving transformative growth and identifying lucrative market opportunities. His extensive background in marketing and product management equips him with the unique skills necessary to propel Kraton’s Polymers division towards new heights of success and market leadership.

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In his new role, Lopes is expected to harness emerging market trends, spearhead strategic marketing initiatives, and fortify Kraton’s stance as a frontrunner in the specialty polymers sector. His leadership is anticipated to catalyze innovation, enhance customer value, and stimulate growth within Kraton’s polymer business.

Torsten Schmidt, President of Polymers at Kraton, expressed enthusiasm about Lopes’s appointment, stating, “We are thrilled to appoint Pedro as Vice President for Marketing in our Polymers division. His strategic vision and leadership are key to navigating the future of our business, driving growth, and ensuring our continued success in delivering value to our customers.”

Lopes’s journey to this pivotal role reflects Kraton’s dedication to nurturing leadership talent and promoting a culture of innovation and strategic growth within the organization. His appointment is a testament to Kraton’s ongoing commitment to operational excellence and its strategic vision for the future.

About Kraton Corporation

Kraton Corporation stands as a global leader in the production of specialty polymers and high-value performance products derived from sustainable resources. With a diverse range of applications from adhesives to automotive and medical industries, Kraton’s innovations play a crucial role in a myriad of consumer and industrial products. As the world’s leading provider of pine-based specialty products and performance chemicals, Kraton serves a global customer base across more than 70 countries, emphasizing its commitment to sustainability, innovation, and customer satisfaction.

Tags: biobased productsglobal polymer industryHappy Place to Work CertificationHPTWinnovation in polymersKraton CorporationKraton polymers divisionLeadership AppointmentMarketing LeadershipPedro LopesProduct Managementspecialty polymersStrategic Growthsustainable polymers
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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