Ocala, Florida, United States, November 2025 — Signature Brands, LLC, North America’s leading manufacturer and distributor of dessert decorating and celebration products, has announced the appointment of Lauren McDonald as Vice President of Marketing. With over a decade of experience in product management, brand strategy, and marketing leadership, Lauren’s elevation to this role reflects her consistent record of innovation and excellence within the company.
Lauren McDonald joined Signature Brands in 2020 and has since played an integral role in shaping the brand’s marketing and product direction. Most recently serving as Senior Director of Marketing, she successfully led key initiatives across consumer engagement, brand modernization, and seasonal product strategy. Her earlier role as Director of Decorating Marketing saw her enhance the performance of iconic brands such as Betty Crocker and Cake Mate, deepening Signature Brands’ leadership in the dessert decorating segment.
Before joining Signature Brands, Lauren built a strong foundation in product development, sourcing, and category management at organizations such as The AMES Companies, Inc. and ClosetMaid, where she drove new product introductions and supply chain efficiencies. Her extensive background in both product and marketing functions gives her a holistic understanding of the full brand lifecycle—from concept to consumer delight.
An alumna of the University of Florida, Lauren holds both a Master of Business Administration (MBA) and a Bachelor’s degree in Finance, with a minor in Sustainability Studies. Her academic and professional journey reflects her commitment to innovation, operational excellence, and sustainable business growth.
In her new role, Lauren McDonald will lead the company’s overall marketing vision, focusing on brand storytelling, consumer engagement, and category expansion. Her appointment comes at a pivotal moment as Signature Brands continues to build on its market leadership and drive creative innovation across its iconic product lines.
About Signature Brands, LLC
Signature Brands, LLC is North America’s leading manufacturer and distributor of dessert decorating products and a major player in seasonal celebration categories. Its product portfolio spans dessert decorations under the Betty Crocker and Cake Mate brands, Pumpkin Masters carving kits, PAAS Easter coloring kits, and premium Popcorn Factory gift tins. With more than 40% share in dessert decorating and over 55% in its other categories, the company’s products are integral to family celebrations nationwide.
Headquartered in Ocala, Florida, Signature Brands employs over 300 people and is deeply involved in community initiatives through its “SB Gives Back” program, supporting children, education, family, and wellness through partnerships with the United Way, March of Dimes, American Heart Association, and Boys & Girls Club.
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