New Delhi, India, April 2025 – Manpreet Singh Ahuja has taken on the role of Chief Clients and Alliances Officer at PwC India, marking a pivotal step in the firm’s growth and transformation agenda. In this newly announced role, Manpreet will lead the charge in deepening client relationships, advancing the firm’s mid-market strategy, and forging strategic alliances with global technology providers to drive innovative, scalable solutions.
As part of this role, Manpreet will focus on strengthening ties with strategic clients, promoters, and large family-run businesses, while also accelerating PwC’s presence in the mid-market segment, which is a key engine of innovation in the Indian economy. Additionally, he will play a central role in building purposeful partnerships with hyperscalers, enterprise technology players, global system integrators, and sector-specific alliance partners—aiming to co-create value and deliver transformative outcomes for clients.
Over the last 23 years at PwC, Manpreet has held a series of impactful leadership positions, most recently serving as the Chief Digital Officer (CDO) where he led Gen AI-led transformation and digital product innovation. He also led PwC’s TMT (Technology, Media, and Telecom) Sector, one of the firm’s largest, and previously helmed the Risk Consulting practice, overseeing a large national team.
Earlier in his career at PwC, he held multiple roles including Director, Associate Director, Manager, and Senior Consultant, contributing to global projects, including a tenure in Silicon Valley with tech clients and participation in the prestigious Genesis Park global leadership program in Germany.
About PwC India
PwC India is part of the PwC global network, operating in 151 countries with over 360,000 professionals. PwC India brings together expertise in assurance, advisory, and tax services, delivering tailored solutions that help businesses grow, transform, and build trust. The firm operates across 14 cities in India, serving clients from startups to multinational conglomerates across a wide range of industries, with a commitment to solving important problems and co-creating sustainable solutions.
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