Michigan, United States, November 2025 — Bronson Healthcare, the leading healthcare system in southwest Michigan, has announced the appointment of Michele Szczypka as its new Chief Marketing Officer. With more than 25 years of leadership experience in healthcare marketing, communications, and brand strategy, Michele brings a proven record of driving organizational growth, patient engagement, and brand transformation in the healthcare and higher education sectors.
In her new role, Michele will lead Bronson Healthcare’s marketing, communications, and brand strategy, focusing on strengthening the organization’s identity, deepening community engagement, and advancing its mission to deliver exceptional care experiences across the region. Her expertise in integrating digital innovation with purpose-driven storytelling will play a pivotal role in elevating Bronson’s visibility and impact as a healthcare leader.
Prior to joining Bronson Healthcare, Michele served as Chief Marketing Officer at GetGreen, where she led branding, communications, and digital initiatives for the sustainability-driven platform. She played a foundational role in shaping the company’s brand identity and positioning it as a purpose-led organization empowering individuals to contribute to environmental preservation.
Before GetGreen, she was Senior Vice President and Chief Marketing & Communications Officer at Stamats, one of the most respected brand communications strategy firms in the U.S., where she led strategic brand solutions for top academic and healthcare clients nationwide. Her leadership guided data-driven marketing programs that enhanced client engagement and institutional reputation across higher education and healthcare systems.
Michele also held senior marketing leadership positions at Trinity Health, where she spent over 18 years in roles including Vice President, Marketing & Communications and Chief Marketing Officer, Saint Joseph Mercy Health System. She led marketing, digital solutions, and communications for Trinity’s multi-state network, developing the national brand strategy and advancing regional engagement across multiple states including Michigan, Florida, and Georgia. Earlier in her career, she served with SSM Health, WittKieffer, Overlake Medical Center, and Sun Healthcare Group, contributing to her deep understanding of healthcare systems, brand management, and stakeholder communications.
About Bronson Healthcare
Bronson Healthcare is southwest Michigan’s largest healthcare system and leading employer, with over 9,000 employees, 1,500 medical staff members, and 747 licensed beds. The system includes Bronson Methodist Hospital, Bronson Battle Creek, Bronson LakeView Hospital, Bronson South Haven Hospital, Bronson Medical Group, Bronson at Home, Bronson Commons, Bronson Athletic Club, Bronson Wellness Center, and the Bronson Health Foundation. With more than 100 locations, Bronson provides comprehensive primary and specialty care, guided by its mission to advance community health and wellness through exceptional service and innovation.
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