Geneva, Switzerland, October 2025 — Miren Rubio Zuluaga has been elevated to the position of Chief Product Officer at Alpian, marking an important milestone in her five-year journey with Switzerland’s first digital private bank. In her new role, she will lead product-led growth initiatives, aligning Alpian’s innovation roadmap with business strategy and driving differentiation in the evolving digital banking landscape.
Miren has been an integral part of Alpian’s leadership since joining the organization, serving as Chief of Staff to the CEO and Member of the Strategic Projects Leadership Team. In these roles, she worked closely with the executive leadership to define company-level objectives, streamline strategic initiatives, and establish a data-driven decision-making culture that enhanced operational efficiency and long-term growth.
Prior to Alpian, Miren began her career at EY in Madrid as a Financial Services Consultant, where she contributed to regulatory and credit risk projects for major financial institutions. Her early experience in data transformation, compliance, and financial modeling helped her develop a strong foundation in strategic execution and financial innovation.
Beyond her corporate responsibilities, Miren has been recognized as a member of Nova Talent, a global network of top professionals, and has also served as a guest speaker at Università Bocconi, sharing Alpian’s journey toward becoming Switzerland’s first digital private bank. Her insights into entrepreneurship, strategy, and customer-centric design have made her a respected voice in Europe’s fintech ecosystem.
As Chief Product Officer, Miren Rubio Zuluaga will continue to shape Alpian’s product vision and execution—focusing on scalability, customer experience, and seamless integration of technology and personalized wealth management.
About Alpian
Alpian is Switzerland’s first digital private bank, licensed by the Swiss Financial Market Supervisory Authority (FINMA) in 2022. The bank’s mission is to democratize premium banking, combining daily banking convenience with tailored wealth management in one intuitive platform. With a hybrid model that merges cutting-edge technology and expert financial insight, Alpian delivers clarity, confidence, and control to clients seeking wealth beyond money.
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