Kedia is a veteran media exec who was also Chief Strategy Officer of Viacom18
Mumbai, Maharashtra, India, August 2025 – Mythik, a tech-first global entertainment company with a vision to create the ‘Disney from the East’, has announced the appointment of Sidharth Kedia as Chief Operating Officer, where he will lead operations and strategic finance. Sid is an experienced media, entertainment and gaming business leader, who was Head of Jio Games, Chief Strategy Officer of Viacom 18 and CEO of Nodwin, South Asia’s leading esports company.
Sid brings a proven track record in building and scaling media, entertainment and gaming businesses. His prior experience includes:
- Head of JioGames and Senior Vice President at Jio Platforms, where he led the growth of its gaming division;
- CEO of Nodwin, South Asia’s largest esports company, where Kedia grew its revenue 10x, increased its valuation 28x, expanded its business from 1 to 8 countries, and raised $50 million;
- Chief Strategy Officer at Viacom18, he played a pivotal role in shaping the company’s overall strategy, regional television expansion and advancing its OTT product offerings;
- Reliance Chairman Mukesh Ambani’s office, where he led the Project Management Office for Jio’s telecom launch and was also responsible for integrating Network 18 into RIL;
- Co-Founder and Partner at private equity firm Ambit Pragma Ventures, where he established the media & entertainment investment practice, raised $150 million, and guided portfolio companies.
Sid began his career at General Electric, where he became a certified Six Sigma Black Belt in operational excellence, is a Chartered Accountant, and also holds an MBA from the Stern School of Business at New York University.
Mythik’s Founder & CEO, Jason Kothari said about the appointment, “Sid’s experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time.”
Mythik’s COO, Sidharth Kedia, added, “Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik.”
Mythik is a tech-first global entertainment company with a vision to bring Eastern mythology, history and folktales to a worldwide audience for the first-time and create the ‘Disney from the East’. With a total built-in audience of 3.5 billion people globally, these ancient stories will be brought to life in a modern, immersive way using cutting-edge technology. Founded by entrepreneur Jason Kothari, Mythik’s founding team also includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, Tencent, among others.
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