· NeoGrowth launches AIvolution, its first-ever GenAI hackathon, driving AI-led transformation across the organisation
· With operations across 25+ cities and lifetime disbursements of INR 150 billion, NeoGrowth has begun harnessing AI to enable smarter decision-making and faster processes across its lending ecosystem.
· Six finalist solutions emerged, addressing critical areas such as risk, finance, customer service, sales, and collections.
· Hackathon marks a cultural milestone, embedding an AI-first mindset across NeoGrowth’s workforce
Mumbai, India October 13th, 2025: AIvolution, NeoGrowth’s first GenAI hackathon, brought together employees from diverse functions to build solutions that strengthen processes, drive transformation, and deliver meaningful business outcomes. NeoGrowth, a leading MSME-focused NBFC with operations across 25+ cities and and lifetime disbursements of INR 150 billion, launched AIvolution as part of its commitment to fostering a culture where collaboration, innovation, and technology-led growth converge to shape the future of lending. At a time when many companies are still grappling with how to integrate GenAI into their business systems, AIvolution brought a fresh perspective, empowering young talent to experiment, explore, and deliver solutions with real impact.
For every participant, AIvolution was a journey of learning, collaboration and building impactful solutions. Teams progressed from brainstorming and use-case selection to development, insights from business leaders and users, and final submissions. Along the way, participants built new skills in Python, AWS Bedrock, LLMs such as OpenAI and Claude, and UI/UX frameworks like Flask and ReactJS. They also experimented with advanced tools such as Whisper, Tesseract, AWS Textract, and Comprehend. Notably, many participants who were engaging with core technologies for the first time developed go-live-ready solutions, a testament to NeoGrowth’s ethos of learning, agility, and collective ownership.
On Hackathon Day, teams refined and fine-tuned their prototypes with valuable feedback from business leaders, ensuring the solutions were robust, practical, and impactful. The hackathon became a cultural milestone, embedding curiosity and an AI-first mindset across the organisation. It showcased multiple high-impact use cases across the lending value chain, including customer engagement, risk management, fraud detection, sales enablement, operational efficiency, governance, compliance, and GenAI-powered onboarding journeys that reduce turnaround time while minimising errors.
Customer experience took centre stage with agentic AI bots managing support queries, outbound welcome calls, and multilingual engagement. Collections were strengthened through intelligent field navigation tools that prioritise visits based on proximity, customer profile, and real-time traffic. Finance and compliance processes were reimagined through AI-powered operational analytics, fraud risk scorecards, and GenAI assistants simplifying RBI/FEMA regulations. Together, these innovations reflected the depth of technical creativity and the breadth of business impact, with several solutions ready for immediate pilot and scale.
Arun Nayyar, Managing Director and CEO of NeoGrowth said: “AIvolution is not just a hackathon; it reflects our ambition to make GenAI a core part of how we think, work, and grow as an organisation. By harnessing the creativity of our in-house, cross-functional talent and empowering teams to experiment and co-create, we are strengthening the culture of innovation to embrace emerging technologies. We strongly believe that effective and meaningful use of AI across the lending value chain will differentiate us from the competition and help us manage risk, enhance efficiency, improve customer experience, and strengthen our ability to serve India’s small businesses with greater impact and agility.”
The hackathon demonstrates how NeoGrowth is deepening its innovation culture by translating employee-driven ideas into scalable, tech-led solutions that advance India’s MSME ecosystem.
NeoGrowth is a new-age lender, with a focus on Micro, Small, and Medium Enterprises (MSMEs). It is a Middle Layer Non- Banking Financial Company (NBFC-ML), offering a wide range of products tailored to the dynamic needs of small businesses. Its data science and technology-led approach enable it to offer quick and hassle-free loans to MSMEs across 75+ segments across 25+ locations in India. NeoGrowth offers a unique daily repayment option to its customers with multi-channel repayment modes. It has served and engaged with 1,50,000+ businesses and supported them with their growth ambitions. It not only helps small businesses grow but also drives financial inclusion making a positive social impact.
Founded by industry veterans, its Board of Directors comprises experts, who guide the leadership team toward its strategic goals. NeoGrowth was founded by Dhruv Khaitan and Piyush Khaitan a decade ago and is backed by renowned investors, namely Omidyar Network, Lightrock, Khosla Impact, Accion Frontier Inclusion Fund – Quona Capital, 360 One Asset, FMO, and Leapfrog Investments.
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