New Delhi, India, May 2025 – Forest Essentials has onboarded Nupur Sarda as the new Head of Retail Marketing, a transition she celebrated through her recent announcement where she expressed her admiration for the brand as both a loyal consumer and seasoned marketing professional. Her appointment marks an exciting new chapter for Forest Essentials as it continues to strengthen its retail presence in India and globally.
Before joining Forest Essentials, Nupur Sarda spent an impactful eight years at VAHDAM® India, where she advanced through multiple roles and most recently served as Head of PR, Influencer Marketing & Social Media. Her leadership in brand storytelling, digital disruption, and global brand visibility helped propel VAHDAM into a powerful consumer brand, earning recognition across international markets. Her strategic contributions and long tenure at the company shaped her into a dynamic marketing leader with a deep understanding of consumer behaviour and global brand building.
Prior to her senior leadership role, she spent meaningful years at nearbuy, serving as Senior Marketing Consultant, where she strengthened her expertise in consumer engagement, partnerships, and marketing operations. Her ability to decode customer insights and shape impactful communication narratives further enriched her professional foundation.
Earlier in her career, Nupur worked at ICICI Bank as a Wealth Manager, gaining exposure to relationship management, customer advisory, and service excellence. These early roles helped her build a customer-centric mindset that has remained central to her leadership approach across industries.
Her educational journey began at FORE School of Management, New Delhi, where she pursued her MBA in Marketing, deepening her passion for understanding markets, brands, and consumer behaviour. Her academic foundation in marketing strategy and brand management played a vital role in shaping her aspirations for a career in consumer-facing industries.
About Forest Essentials
Forest Essentials is one of India’s most esteemed luxury skincare and wellness brands rooted in the ancient science of Ayurveda. Known for crafting high-efficacy, sensorially rich products across facial care, body care, hair care, and wellness, the brand blends tradition with modern luxury. Operating under a company-owned, company-operated model, it has built a strong retail presence with 155 stores across major Indian cities.
The brand expanded internationally with its flagship store in London’s Covent Garden, followed by locations in Dubai and Kuwait, establishing itself as the only Indian skincare brand that owns every stage—from formulation to retail—in its global stores. Its longstanding partnership with the Estée Lauder Group and two decades of sustained 40% annual growth reflect its commitment to authenticity, innovation, and excellence. Forest Essentials is also a leader in premium hotel amenities and spa products across India.
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