Mexico City Metropolitan Area — The Coca-Cola Company has appointed Patricia Olivares as the new Senior Director of Human Insights for Latin America. Olivares has stepped into her role, bringing a wealth of experience and a sharp focus on consumer insights and market intelligence to drive the company’s strategic initiatives across the region.
Before her latest role at The Coca-Cola Company, Patricia Olivares served as the Global Director of Consumer Insights at Electrolit USA, where she excelled from November 2022 to April 2024. Her expertise in consumer behavior and market trends significantly contributed to shaping product development and marketing strategies that resonated with global audiences.
Olivares has had a long-standing career at The Coca-Cola Company itself, holding various roles including Director of Consumer Insights for LATAM and Head of Insights and Intelligence, where she managed extensive research initiatives that supported the company’s expansion and product innovation from January 2018 through November 2022.
Earlier, she enhanced her analytical prowess and strategic planning skills at Monsanto Company as the Market Intelligence Manager for Latin America from July 2007 until March 2012, where she led market research and competitive analysis efforts that underpinned key business decisions.
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Brief About The Coca-Cola Company: Founded over a century ago, The Coca-Cola Company has grown into a global beverage leader with a portfolio that includes Coca-Cola, Sprite, and Fanta among other billion-dollar brands. The company is committed to enriching the consumer experience while fostering sustainable practices that impact global communities positively. Operating in over 200 countries, The Coca-Cola Company continues to innovate its product offerings and lead in corporate social responsibility, focusing on areas such as environmental conservation and community development.
