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Patricia Robinson Appointed as Senior Director, People & Culture at Curaleaf

Smita SinghbySmita Singh
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Patricia Robinson Appointed as Senior Director, People & Culture at Curaleaf

Patricia Robinson Appointed as Senior Director, People & Culture at Curaleaf

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Stamford, Connecticut, United States, September 2025 – Curaleaf, a global leader in cannabis consumer products, has announced the appointment of Patricia Robinson as Senior Director, People & Culture – Corporate Functions. In her new role, Patricia will drive the organization’s people strategy, cultural transformation, and leadership development efforts across its corporate divisions, aligning talent initiatives with Curaleaf’s mission to enhance lives through the power of the plant.

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Patricia brings nearly two decades of experience in human resources, organizational change, and people strategy across leading consulting and corporate environments. Prior to joining Curaleaf, she briefly served as Senior Director, Human Resources at LS Power, where she led enterprise HR strategy and operations for the company’s energy and infrastructure divisions. In this role, she oversaw employee relations, total rewards, performance management, HR technology, and compliance.

Before LS Power, Patricia had a distinguished 13-year career at EY, where she rose to Assistant Director, HR Business Partner within the Americas Talent Team. She led HR operations for over 400 professionals, managing diverse areas including compensation, diversity and inclusion, organizational effectiveness, and employee engagement. Her earlier role as Manager, Advisory Services – People & Organizational Change saw her consult for Fortune 500 clients across industries such as healthcare, life sciences, financial services, and government, guiding large-scale transformation and change enablement initiatives.

Prior to her time at EY, Patricia held key consulting roles at Capgemini and BearingPoint, focusing on organizational change management and HR strategy implementation for global clients. She began her professional journey in financial services with Prudential Securities and A.G. Edwards & Sons, where she developed her early expertise in client relations and strategic communication.

About Curaleaf

Curaleaf Holdings, Inc. (CSE: CURA | OTCQX: CURLF) is a leading international provider of consumer cannabis products, operating across medical and adult-use markets in North America and Europe. With its well-known brands Curaleaf, Select, and Grassroots, the company offers industry-leading quality, expertise, and accessibility.

Curaleaf International is Europe’s largest vertically integrated cannabis company, with an extensive supply and distribution network that combines pioneering research, advanced cultivation, and innovative production systems. Guided by its mission to enhance lives through the power of the plant, Curaleaf continues to shape the future of the global cannabis industry with integrity, innovation, and responsibility.

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Tags: BearingPointcannabis industryCapgeminiCuraleafEYHappy Place to Work CertificationHPTWHR LeadershipHRTODAYHuman ResourcesLeadership AppointmentLS PowerOrganizational ChangePatricia RobinsonSenior Director People & Culture
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Matthew Breitfelder is Partner and Global Head of Human Capital at Apollo, where he focuses on attracting extraordinary talent to the firm and creating an innovative, inclusive, high-performance culture that brings out the best in Apollo’s people. Matt leads Apollo’s recruiting, talent management, compensation, succession planning, citizenship, employee relations, development, and culture work. He is also a member of the firm’s Leadership Team. Matt is committed to expanding opportunities across Apollo’s workplace, marketplace, and communities. Prior to joining Apollo, Matt was Chief Talent Officer at BlackRock as well as a member of the Operating Committee. Previously, he held strategy, talent, and innovation roles at Mastercard, PwC, and CEB/Gartner.

Matt holds a BA in Economics from the University of Southern California, an MSc from the London School of Economics, and an MBA from Harvard Business School. He currently serves on the boards of the Lumina Foundation, the Aspen Institute’s Business and Society program, the Milken Institute’s Inclusive Capitalism initiative, and Georgetown University’s initiative on AI, Analytics, and the Future of Work. He is the co-author of numerous Harvard Business School case studies and articles on leadership. Matt has been recognized as a Top Global CHRO multiple times by n2Growth and Stanford Business School.

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